kitio.aiSurfe vs Lavender
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lavender has the lower starting price: about $29 a month, against $49 for Surfe.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LinkedIn to CRM sync
- Gmail sidebar
- Waterfall enrichment
- Deal updates
- Message templates
- Email scoring
- AI rewrites
- Personalization assistant
- Mobile preview
- Team coaching dashboard
| Feature | Surfe | Lavender |
|---|---|---|
| Best for | Sync LinkedIn and Gmail contacts to your CRM with enrichment | AI email coach that scores and improves sales emails |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $49/mo | $29/mo |
| Free plan | Yes | Yes |
| Made by | Surfe | Lavender |
| Based in | France | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lavender has the lower starting price: about $29 a month, against $49 for Surfe.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 20 email finds per month
- 5 mobile finds per month
- 1,000 search results per week
Essential
$49/mo
- Per user
- 150 email finds per month
- 50 mobile finds per month
Pro
$89/mo
- Per user
- 1,000 email finds per month
- 100 mobile finds per month
- Lookalikes and list builder
Enterprise
Custom
- Custom plan
- API search and waterfall enrichment
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Surfe
- Saves manual CRM entry
- Works with many CRMs
- Free plan available
- Depends on LinkedIn workflows
- Enrichment credits are limited
Lavender
- Instant feedback while writing
- Works in many inboxes
- Clear coaching metrics
- Free plan is very limited
- Advice can feel formulaic
Which one should you choose?
Choose Surfe if you want:
- Saves manual CRM entry
- Works with many CRMs
- Free plan available
Watch out: depends on linkedin workflows.
Choose Lavender if you want:
- Instant feedback while writing
- Works in many inboxes
- Clear coaching metrics
Watch out: free plan is very limited.
Surfe vs Lavender FAQ
What is the difference between Surfe and Lavender?
Surfe: Sync LinkedIn and Gmail contacts to your CRM with enrichment. Lavender: AI email coach that scores and improves sales emails. Both are sales tools.
Is Surfe or Lavender cheaper?
Lavender has the lower starting price: about $29 a month, against $49 for Surfe.
Do Surfe and Lavender have free plans?
Surfe: Yes. Lavender: Yes.
Who makes Surfe?
Surfe is made by Surfe, based in France.
Who makes Lavender?
Lavender is made by Lavender, based in United States.
Which should I choose, Surfe or Lavender?
Choose Surfe if you value saves manual crm entry and works with many crms. Choose Lavender if you value instant feedback while writing and works in many inboxes.