kitio.aiSpyFu vs Bluepear
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. SpyFu has the lower starting price: about $39 a month, against $199 for Bluepear.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Competitor keyword lists
- Google Ads history
- Ad budget estimates
- Rank tracking
- Backlink lists
- Brand bidding detection
- Ad hijacking alerts
- Trademark abuse evidence
- Multi-country scans
- Competitor monitoring
| Feature | SpyFu | Bluepear |
|---|---|---|
| Best for | Competitor research for organic keywords and Google Ads | Monitors branded search ads for brand bidding and affiliate abuse |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $39/mo | $199/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | SpyFu | Bluepear |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
SpyFu has the lower starting price: about $39 a month, against $199 for Bluepear.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Basic
$39/mo
- SEO and PPC competitor research
- Keyword and rank tracking
Professional
$79/mo
- Higher limits
- API access
Team
$299/mo
- Multiple users
- Highest limits
2 plans
Lite
$199/mo
- 20 keywords
- Scanned 6 times a day
- 1 project, 5 countries
Business
$599/mo
- 100 keywords
- Scanned 12 times a day
- 10 projects
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
SpyFu
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
- Data mostly limited to US and UK
- Fewer technical SEO tools
Bluepear
- Collects evidence against violators
- Scans several times a day
- Trial without a credit card
- Entry plan watches only 20 keywords
- Expensive for small brands
- Covers search ads, not social channels
Which one should you choose?
Choose SpyFu if you want:
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
Watch out: data mostly limited to us and uk.
Choose Bluepear if you want:
- Collects evidence against violators
- Scans several times a day
- Trial without a credit card
Watch out: entry plan watches only 20 keywords.
SpyFu vs Bluepear FAQ
What is the difference between SpyFu and Bluepear?
SpyFu: Competitor research for organic keywords and Google Ads. Bluepear: Monitors branded search ads for brand bidding and affiliate abuse. Both are marketing tools.
Is SpyFu or Bluepear cheaper?
SpyFu has the lower starting price: about $39 a month, against $199 for Bluepear.
Do SpyFu and Bluepear have free plans?
SpyFu: Yes. Bluepear: No, 7-day trial.
Who makes SpyFu?
SpyFu is made by SpyFu, based in United States.
Who makes Bluepear?
Bluepear is made by Bluepear.
Which should I choose, SpyFu or Bluepear?
Choose SpyFu if you value deep historical ad data and low cost for unlimited searches. Choose Bluepear if you value collects evidence against violators and scans several times a day.