kitio.aiSpyFu vs Adsby
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Adsby has the lower starting price: about $29 a month, against $39 for SpyFu.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Competitor keyword lists
- Google Ads history
- Ad budget estimates
- Rank tracking
- Backlink lists
- Google Ads AI agent
- Campaign builder
- Keyword suggestions
- Ad copy in 100+ languages
- Competitor ad tracking
- Multi-account workspace
| Feature | SpyFu | Adsby |
|---|---|---|
| Best for | Competitor research for organic keywords and Google Ads | AI agent that handles routine Google Ads optimization and reporting |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $39/mo | $29/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | SpyFu | Adsby B.V. |
| Based in | United States | Netherlands |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Adsby has the lower starting price: about $29 a month, against $39 for SpyFu.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Basic
$39/mo
- SEO and PPC competitor research
- Keyword and rank tracking
Professional
$79/mo
- Higher limits
- API access
Team
$299/mo
- Multiple users
- Highest limits
3 plans
Launch
$29/mo
- 50 AI credits per month
- 1 ad account
- 1 team member
- Weekly optimizations
Growth
$49/mo
- 100 AI credits per month
- 5 ad accounts
- 5 team members
- Daily optimizations
Enterprise
$249/mo
- 200 AI credits per month
- 20 ad accounts
- 20 team members
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
SpyFu
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
- Data mostly limited to US and UK
- Fewer technical SEO tools
Adsby
- Low starting price
- Agent keeps you in control of changes
- Handles many ad accounts
- Focused on Google Ads only
- AI credits cap agent usage
- One ad account on the Launch plan
Which one should you choose?
Choose SpyFu if you want:
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
Watch out: data mostly limited to us and uk.
Choose Adsby if you want:
- Low starting price
- Agent keeps you in control of changes
- Handles many ad accounts
Watch out: focused on google ads only.
SpyFu vs Adsby FAQ
What is the difference between SpyFu and Adsby?
SpyFu: Competitor research for organic keywords and Google Ads. Adsby: AI agent that handles routine Google Ads optimization and reporting. Both are marketing tools.
Is SpyFu or Adsby cheaper?
Adsby has the lower starting price: about $29 a month, against $39 for SpyFu.
Do SpyFu and Adsby have free plans?
SpyFu: Yes. Adsby: No, 7-day trial.
Who makes SpyFu?
SpyFu is made by SpyFu, based in United States.
Who makes Adsby?
Adsby is made by Adsby B.V., based in Netherlands.
Which should I choose, SpyFu or Adsby?
Choose SpyFu if you value deep historical ad data and low cost for unlimited searches. Choose Adsby if you value low starting price and agent keeps you in control of changes.