kitio.aiSmith.ai vs subba
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Smith.ai starts at $150/mo and subba starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- 24/7 AI call answering
- Live human agents
- Lead qualification and routing
- Appointment scheduling
- Call transcripts and summaries
- Clio and Zapier integrations
- Phone and chat answering
- Diary booking
- Deposit and payment collection
- Text confirmations
- Optional website
| Feature | Smith.ai | subba |
|---|---|---|
| Best for | AI receptionist with optional live agents for small business calls | AI receptionist that answers calls and chats and books appointments |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Free trial |
| Starting price | $150/mo | See pricing page |
| Free plan | Yes | No, 30-day trial |
| Made by | Smith.ai, Inc. | subba |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Smith.ai starts at $150/mo and subba starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 25 calls per month
- $3.00 per extra call
- 24/7 AI answering
- Scheduling and integrations
Pro
$150/mo
- 75 calls per month
- $2.00 per call
- Dedicated onboarding
- Phone, email and chat support
Enterprise
$500/mo
- 300 calls per month
- Custom AI prompting
- Unlimited custom integrations
- Multi-location support
3 plans
Starter
£9.99/mo
- 50 AI enquiries a month
- Unlimited bookings
- Email support
Pro
£49.99/mo
- 300 AI enquiries a month
- Hosting if you add a website
Studio
£99.99/mo
- 750 AI enquiries a month
- For multi-location businesses
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Smith.ai
- Free tier with 25 calls a month
- Can hand calls to real people
- Test calls before going live
- Per-call charges add up with volume
- Custom prompting only on Enterprise
- Live agents cost extra
subba
- Unlimited bookings on every plan
- Low entry price
- Covers calls, chat and forms
- Prices only shown in pounds
- Texts and calls cost extra
- Aimed at UK-style local businesses
Which one should you choose?
Choose Smith.ai if you want:
- Free tier with 25 calls a month
- Can hand calls to real people
- Test calls before going live
Watch out: per-call charges add up with volume.
Choose subba if you want:
- Unlimited bookings on every plan
- Low entry price
- Covers calls, chat and forms
Watch out: prices only shown in pounds.
Smith.ai vs subba FAQ
What is the difference between Smith.ai and subba?
Smith.ai: AI receptionist with optional live agents for small business calls. subba: AI receptionist that answers calls and chats and books appointments. Both are customer support tools.
Is Smith.ai or subba cheaper?
Smith.ai starts at $150/mo and subba starts at See pricing page. Check both pricing pages for current plans.
Do Smith.ai and subba have free plans?
Smith.ai: Yes. subba: No, 30-day trial.
Who makes Smith.ai?
Smith.ai is made by Smith.ai, Inc., based in United States.
Who makes subba?
subba is made by subba, based in United Kingdom.
Which should I choose, Smith.ai or subba?
Choose Smith.ai if you value free tier with 25 calls a month and can hand calls to real people. Choose subba if you value unlimited bookings on every plan and low entry price.