kitio.aiGoodcall vs subba
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Goodcall starts at $79/mo and subba starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- 24/7 AI call answering
- Chat-based agent setup
- Lead capture
- Appointment booking
- Google Calendar integration
- Call forwarding
- Phone and chat answering
- Diary booking
- Deposit and payment collection
- Text confirmations
- Optional website
| Feature | Goodcall | subba |
|---|---|---|
| Best for | AI phone receptionist for small businesses, set up by chat | AI receptionist that answers calls and chats and books appointments |
| Category | Customer support | Customer support |
| Pricing model | Free trial | Free trial |
| Starting price | $79/mo | See pricing page |
| Free plan | No, trial available | No, 30-day trial |
| Made by | Goodcall | subba |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Goodcall starts at $79/mo and subba starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$79/mo
- 100 unique customers a month
- 5 workers, 1 external tool
- 79¢ per extra customer
Growth
$129/mo
- 500 unique customers a month
- 10 workers, 5 external tools
- 90-day call history
Scale
$299/mo
- 2,000 unique customers a month
- 20 workers, 15 external tools
- Unlimited call history
Enterprise
Contact sales
- Volume pricing
- Onboarding and SLA
3 plans
Starter
£9.99/mo
- 50 AI enquiries a month
- Unlimited bookings
- Email support
Pro
£49.99/mo
- 300 AI enquiries a month
- Hosting if you add a website
Studio
£99.99/mo
- 750 AI enquiries a month
- For multi-location businesses
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Goodcall
- No per-minute charges
- Setup by plain conversation
- Free demo agent before paying
- Extra fee per caller above plan limit
- Few external tools on Starter
- Call history limited on lower plans
subba
- Unlimited bookings on every plan
- Low entry price
- Covers calls, chat and forms
- Prices only shown in pounds
- Texts and calls cost extra
- Aimed at UK-style local businesses
Which one should you choose?
Choose Goodcall if you want:
- No per-minute charges
- Setup by plain conversation
- Free demo agent before paying
Watch out: extra fee per caller above plan limit.
Choose subba if you want:
- Unlimited bookings on every plan
- Low entry price
- Covers calls, chat and forms
Watch out: prices only shown in pounds.
Goodcall vs subba FAQ
What is the difference between Goodcall and subba?
Goodcall: AI phone receptionist for small businesses, set up by chat. subba: AI receptionist that answers calls and chats and books appointments. Both are customer support tools.
Is Goodcall or subba cheaper?
Goodcall starts at $79/mo and subba starts at See pricing page. Check both pricing pages for current plans.
Do Goodcall and subba have free plans?
Goodcall: No, trial available. subba: No, 30-day trial.
Who makes Goodcall?
Goodcall is made by Goodcall, based in United States.
Who makes subba?
subba is made by subba, based in United Kingdom.
Which should I choose, Goodcall or subba?
Choose Goodcall if you value no per-minute charges and setup by plain conversation. Choose subba if you value unlimited bookings on every plan and low entry price.