kitio.aiShopify Sidekick vs Helium 10
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shopify Sidekick has the lower starting price: about $39 a month, against $129 for Helium 10.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Store data questions
- Product description writing
- Flow automation builder
- Reports and analytics
- Custom app generation
- Product research
- Keyword research
- AI Listing Builder
- Adtomic PPC automation
- Profit analytics
| Feature | Shopify Sidekick | Helium 10 |
|---|---|---|
| Best for | AI commerce assistant built into the Shopify admin | Amazon and Walmart seller tools with AI listing and ad optimisation |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Freemium |
| Starting price | $39/mo | $129/mo |
| Free plan | No, 3-day trial | Yes |
| Made by | Shopify | Helium 10 |
| Based in | Canada | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Shopify Sidekick has the lower starting price: about $39 a month, against $129 for Helium 10.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Basic
$39/mo
- Sidekick AI assistant included
- For solo entrepreneurs
- 2% 3rd-party payment fee
Grow
$105/mo
- Everything in Basic
- Up to 5 staff accounts
- 1% 3rd-party payment fee
Advanced
$399/mo
- Everything in Grow
- Up to 15 staff accounts
- Live 3rd-party shipping rates
Plus
From $2,300/mo
- Unlimited staff accounts
- Fully customizable checkout
- 0.2% 3rd-party payment fee
3 plans
Platinum
$129/mo
- For $0-$100K in yearly sales
- Product and keyword research
- Amazon FBA and ads training
Diamond
$359/mo
- For $100K-$10M in yearly sales
- Helium AI agent
- Monthly workshops and webinars
Enterprise
From $1,499/mo (annual)
- Dedicated customer success manager
- 10+ users, 15+ seller accounts
- Up to 5,000 ASINs
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shopify Sidekick
- Included with Shopify plans
- Uses live store data
- Reviews changes before applying
- Only works for Shopify stores
- Complex tasks still need apps
- Answers can be generic
Helium 10
- Very complete seller toolkit
- Strong keyword data
- Covers Amazon and Walmart
- Expensive higher tiers
- Steep learning curve
- Entry-level plan removed
Which one should you choose?
Choose Shopify Sidekick if you want:
- Included with Shopify plans
- Uses live store data
- Reviews changes before applying
Watch out: only works for shopify stores.
Choose Helium 10 if you want:
- Very complete seller toolkit
- Strong keyword data
- Covers Amazon and Walmart
Watch out: expensive higher tiers.
Shopify Sidekick vs Helium 10 FAQ
What is the difference between Shopify Sidekick and Helium 10?
Shopify Sidekick: AI commerce assistant built into the Shopify admin. Helium 10: Amazon and Walmart seller tools with AI listing and ad optimisation. Both are legal, finance & hr tools.
Is Shopify Sidekick or Helium 10 cheaper?
Shopify Sidekick has the lower starting price: about $39 a month, against $129 for Helium 10.
Do Shopify Sidekick and Helium 10 have free plans?
Shopify Sidekick: No, 3-day trial. Helium 10: Yes.
Who makes Shopify Sidekick?
Shopify Sidekick is made by Shopify, based in Canada.
Who makes Helium 10?
Helium 10 is made by Helium 10, based in United States.
Which should I choose, Shopify Sidekick or Helium 10?
Choose Shopify Sidekick if you value included with shopify plans and uses live store data. Choose Helium 10 if you value very complete seller toolkit and strong keyword data.