kitio.aiShopify Logo Maker vs Figma Autoname
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shopify Logo Maker starts at Free and Figma Autoname starts at Free. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Logo from a brand name
- Editable generated designs
- High-resolution download
- Business name generator link
- One-click layer renaming
- Component name protection
- Custom Teachable Machine models
- MIT-licensed code
| Feature | Shopify Logo Maker | Figma Autoname |
|---|---|---|
| Best for | Free AI logo generator from Shopify, formerly called Hatchful | Free Figma plugin that names your layers automatically with AI |
| Category | Design | Design |
| Pricing model | Free | Free |
| Starting price | Free | Free |
| Free plan | Yes, fully free | Yes, fully free |
| Made by | Shopify | Figma Autoname |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Shopify Logo Maker starts at Free and Figma Autoname starts at Free. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shopify Logo Maker
- Completely free to use
- No design skills needed
- Backed by a large, stable company
- Fewer editing controls than design suites
- Designs can look similar between brands
- Page pushes you toward a Shopify store
Figma Autoname
- Completely free
- Saves tedious renaming work
- Can use your own trained model
- Only works inside Figma
- Names can be generic for unusual layers
- Does one narrow task
Which one should you choose?
Choose Shopify Logo Maker if you want:
- Completely free to use
- No design skills needed
- Backed by a large, stable company
Watch out: fewer editing controls than design suites.
Choose Figma Autoname if you want:
- Completely free
- Saves tedious renaming work
- Can use your own trained model
Watch out: only works inside figma.
Shopify Logo Maker vs Figma Autoname FAQ
What is the difference between Shopify Logo Maker and Figma Autoname?
Shopify Logo Maker: Free AI logo generator from Shopify, formerly called Hatchful. Figma Autoname: Free Figma plugin that names your layers automatically with AI. Both are design tools.
Is Shopify Logo Maker or Figma Autoname cheaper?
Shopify Logo Maker starts at Free and Figma Autoname starts at Free. Check both pricing pages for current plans.
Do Shopify Logo Maker and Figma Autoname have free plans?
Shopify Logo Maker: Yes, fully free. Figma Autoname: Yes, fully free.
Who makes Shopify Logo Maker?
Shopify Logo Maker is made by Shopify, based in Canada.
Who makes Figma Autoname?
Figma Autoname is made by Figma Autoname.
Which should I choose, Shopify Logo Maker or Figma Autoname?
Choose Shopify Logo Maker if you value completely free to use and no design skills needed. Choose Figma Autoname if you value completely free and saves tedious renaming work.