kitio.aiLooka vs Shopify Logo Maker
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shopify Logo Maker is completely free, while Looka is paid.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI logo generator
- Logo editor
- Brand kit templates
- Brand guidelines
- Website builder
- Logo from a brand name
- Editable generated designs
- High-resolution download
- Business name generator link
| Feature | Looka | Shopify Logo Maker |
|---|---|---|
| Best for | AI logo maker that builds a full brand kit | Free AI logo generator from Shopify, formerly called Hatchful |
| Category | Design | Design |
| Pricing model | Paid | Free |
| Starting price | $20 one-time | Free |
| Free plan | No | Yes, fully free |
| Made by | Looka | Shopify |
| Based in | Canada | Canada |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Shopify Logo Maker is completely free, while Looka is paid.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Basic Logo
$20 one-time
- One low-resolution logo file
- Unlimited edits before purchase
Premium Logo
$65 one-time
- High-resolution logo files
- Vector files (SVG, EPS, PDF)
- Color variations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Looka
- Free to design and preview
- Many matching brand assets
- Vector files included in higher tiers
- Basic package gives only a low-res PNG
- Brand kit is a recurring cost
Shopify Logo Maker
- Completely free to use
- No design skills needed
- Backed by a large, stable company
- Fewer editing controls than design suites
- Designs can look similar between brands
- Page pushes you toward a Shopify store
Which one should you choose?
Choose Looka if you want:
- Free to design and preview
- Many matching brand assets
- Vector files included in higher tiers
Watch out: basic package gives only a low-res png.
Choose Shopify Logo Maker if you want:
- Completely free to use
- No design skills needed
- Backed by a large, stable company
Watch out: fewer editing controls than design suites.
Looka vs Shopify Logo Maker FAQ
What is the difference between Looka and Shopify Logo Maker?
Looka: AI logo maker that builds a full brand kit. Shopify Logo Maker: Free AI logo generator from Shopify, formerly called Hatchful. Both are design tools.
Is Looka or Shopify Logo Maker cheaper?
Shopify Logo Maker is completely free, while Looka is paid.
Do Looka and Shopify Logo Maker have free plans?
Looka: No. Shopify Logo Maker: Yes, fully free.
Who makes Looka?
Looka is made by Looka, based in Canada.
Who makes Shopify Logo Maker?
Shopify Logo Maker is made by Shopify, based in Canada.
Which should I choose, Looka or Shopify Logo Maker?
Choose Looka if you value free to design and preview and many matching brand assets. Choose Shopify Logo Maker if you value completely free to use and no design skills needed.