kitio.aiShopify Logo Maker vs Tailor Brands
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shopify Logo Maker is completely free, while Tailor Brands is paid.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Logo from a brand name
- Editable generated designs
- High-resolution download
- Business name generator link
- AI logo maker
- Brand kit
- Website builder
- Social media designs
- LLC formation
| Feature | Shopify Logo Maker | Tailor Brands |
|---|---|---|
| Best for | Free AI logo generator from Shopify, formerly called Hatchful | AI logo maker inside a small-business setup platform |
| Category | Design | Design |
| Pricing model | Free | Paid |
| Starting price | Free | See pricing page |
| Free plan | Yes, fully free | No |
| Made by | Shopify | Tailor Brands |
| Based in | Canada | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Shopify Logo Maker is completely free, while Tailor Brands is paid.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shopify Logo Maker
- Completely free to use
- No design skills needed
- Backed by a large, stable company
- Fewer editing controls than design suites
- Designs can look similar between brands
- Page pushes you toward a Shopify store
Tailor Brands
- Branding and business setup together
- Simple guided process
- Matching assets for many uses
- Logo files tied to a subscription
- Many upsells during checkout
Which one should you choose?
Choose Shopify Logo Maker if you want:
- Completely free to use
- No design skills needed
- Backed by a large, stable company
Watch out: fewer editing controls than design suites.
Choose Tailor Brands if you want:
- Branding and business setup together
- Simple guided process
- Matching assets for many uses
Watch out: logo files tied to a subscription.
Shopify Logo Maker vs Tailor Brands FAQ
What is the difference between Shopify Logo Maker and Tailor Brands?
Shopify Logo Maker: Free AI logo generator from Shopify, formerly called Hatchful. Tailor Brands: AI logo maker inside a small-business setup platform. Both are design tools.
Is Shopify Logo Maker or Tailor Brands cheaper?
Shopify Logo Maker is completely free, while Tailor Brands is paid.
Do Shopify Logo Maker and Tailor Brands have free plans?
Shopify Logo Maker: Yes, fully free. Tailor Brands: No.
Who makes Shopify Logo Maker?
Shopify Logo Maker is made by Shopify, based in Canada.
Who makes Tailor Brands?
Tailor Brands is made by Tailor Brands, based in United States.
Which should I choose, Shopify Logo Maker or Tailor Brands?
Choose Shopify Logo Maker if you value completely free to use and no design skills needed. Choose Tailor Brands if you value branding and business setup together and simple guided process.