kitio.aiSemrush vs Visual Sitemaps
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Visual Sitemaps has the lower starting price: about $29 a month, against $139 for Semrush.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- Visual sitemap generation
- AI-optimized maps
- Page screenshots
- Content and SEO planner
- Competitor tracking
- PDF and CSV reports
| Feature | Semrush | Visual Sitemaps |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | Visual sitemaps of any site with AI audits for SEO and UX |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $139/mo | $29/mo |
| Free plan | Yes | Yes |
| Made by | Semrush (Adobe) | Visual Sitemaps |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Visual Sitemaps has the lower starting price: about $29 a month, against $139 for Semrush.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
4 plans
Free
Free
- 25 pages per month
- Screenshot export
- AI maps with your own key
Mini
$29/mo
- 1,500 pages per month
- 1 AI optimized map
- Content and SEO planner
Pro
$99/mo
- 4,000 pages per month
- 30 AI optimized maps
- 100 maps with your own key
Team
$399/mo
- 25,000 pages per month
- 150 AI optimized maps
- 4,000 page maps
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
Visual Sitemaps
- Free plan with 25 pages monthly
- Bring-your-own-key AI option
- Covers private sites too
- Page limits restrict large sites
- Pro and Team plans are pricey
- AI maps are capped per plan
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose Visual Sitemaps if you want:
- Free plan with 25 pages monthly
- Bring-your-own-key AI option
- Covers private sites too
Watch out: page limits restrict large sites.
Semrush vs Visual Sitemaps FAQ
What is the difference between Semrush and Visual Sitemaps?
Semrush: SEO, AI search visibility and competitor research in one suite. Visual Sitemaps: Visual sitemaps of any site with AI audits for SEO and UX. Both are marketing tools.
Is Semrush or Visual Sitemaps cheaper?
Visual Sitemaps has the lower starting price: about $29 a month, against $139 for Semrush.
Do Semrush and Visual Sitemaps have free plans?
Semrush: Yes. Visual Sitemaps: Yes.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes Visual Sitemaps?
Visual Sitemaps is made by Visual Sitemaps.
Which should I choose, Semrush or Visual Sitemaps?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose Visual Sitemaps if you value free plan with 25 pages monthly and bring-your-own-key ai option.