kitio.aiBrightEdge vs Frase
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. BrightEdge starts at See pricing page and Frase starts at $49/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI search visibility tracking
- SEO Copilot
- AI agent activity tracking
- Keyword and competitor research
- Site audits
- MCP server
- SERP-based briefs
- AI drafting
- SEO and GEO scoring
- Site audits
- MCP server
| Feature | BrightEdge | Frase |
|---|---|---|
| Best for | Enterprise SEO and AI search optimization platform | Research, brief and write SEO content scored for Google and AI |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $49/mo |
| Free plan | No | No, 7-day trial |
| Made by | BrightEdge | Frase |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Both offer: Site audits, MCP server.
Pricing compared
BrightEdge starts at See pricing page and Frase starts at $49/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 seat, 1 site
- 10 articles, 50 audit pages per month
- SEO, GEO and AI visibility scores
Professional
$129/mo
- 3 seats, 5 sites
- 40 articles, 250 audit pages per month
- AI crawler monitoring
Scale
$299/mo
- 5 seats, up to 10 domains
- 100 articles, 1,000 audit pages per month
- Client-ready reports
Enterprise
Custom
- Custom seats and domains
- White-label reports, client portal
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
BrightEdge
- Tracks visibility in AI search engines
- Broad enterprise SEO toolkit
- Connects to other AI tools via MCP
- Pricing only through a demo
- Built for enterprises, not small sites
- Large feature set takes time to learn
Frase
- Fast brief creation
- Affordable entry plan
- Covers both Google and AI search
- AI drafts need heavy editing
- Article caps on each plan
Which one should you choose?
Choose BrightEdge if you want:
- Tracks visibility in AI search engines
- Broad enterprise SEO toolkit
- Connects to other AI tools via MCP
Watch out: pricing only through a demo.
Choose Frase if you want:
- Fast brief creation
- Affordable entry plan
- Covers both Google and AI search
Watch out: ai drafts need heavy editing.
BrightEdge vs Frase FAQ
What is the difference between BrightEdge and Frase?
BrightEdge: Enterprise SEO and AI search optimization platform. Frase: Research, brief and write SEO content scored for Google and AI. Both are marketing tools.
Is BrightEdge or Frase cheaper?
BrightEdge starts at See pricing page and Frase starts at $49/mo. Check both pricing pages for current plans.
Do BrightEdge and Frase have free plans?
BrightEdge: No. Frase: No, 7-day trial.
Who makes BrightEdge?
BrightEdge is made by BrightEdge, based in United States.
Who makes Frase?
Frase is made by Frase, based in United States.
Which should I choose, BrightEdge or Frase?
Choose BrightEdge if you value tracks visibility in ai search engines and broad enterprise seo toolkit. Choose Frase if you value fast brief creation and affordable entry plan.