kitio.aiReputation vs Spokk
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Reputation has the lower starting price: about $80 a month, against $179 for Spokk.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI review responses
- Reputation IQ assistant
- Business listings management
- Social publishing and listening
- Customer surveys
- Competitor insights
- AI review drafts
- Review request texts
- Review reply drafts
- Loyalty and referrals
- Memberships and testimonials
- HubSpot and Zoho integrations
| Feature | Reputation | Spokk |
|---|---|---|
| Best for | Review, listings and social platform for multi-location brands, with AI | AI turns customer feedback into ready-to-post Google reviews |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | $80/mo | $179/mo |
| Free plan | No | No, 14-day trial |
| Made by | Reputation | Spokk |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Reputation has the lower starting price: about $80 a month, against $179 for Spokk.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Rep Core
$80/mo
- Per location
- Review management with AI replies
- Business listings and SEO
Rep Core + Pulse
$115/mo
- Per location
- Rep Score and journey insights
- Pulse analytics
- Basic surveys
Rep Core + Surveys
$150/mo
- Per location
- Six custom survey templates
- Everything in Pulse
3 plans
Spokk
$179/mo
- $149/mo if billed yearly
- Unlimited locations and contacts
- AI review reply drafts
Healthcare
From $249/mo billed yearly
- Built for healthcare practices
Agency
From $3,000/yr
- Unlimited client accounts
- White-label branding
- Shared credit pool
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Reputation
- Covers reviews, listings and social together
- Built for many locations
- Published per-location prices
- Per-location pricing adds up
- Plans require talking to sales
- More than a single-site business needs
Spokk
- Customers post from their own Google account
- Not priced per location
- 60-day money-back guarantee
- Starts at $179 a month billed monthly
- Final price quoted on a call
- Mainly for local service businesses
Which one should you choose?
Choose Reputation if you want:
- Covers reviews, listings and social together
- Built for many locations
- Published per-location prices
Watch out: per-location pricing adds up.
Choose Spokk if you want:
- Customers post from their own Google account
- Not priced per location
- 60-day money-back guarantee
Watch out: starts at $179 a month billed monthly.
Reputation vs Spokk FAQ
What is the difference between Reputation and Spokk?
Reputation: Review, listings and social platform for multi-location brands, with AI. Spokk: AI turns customer feedback into ready-to-post Google reviews. Both are marketing tools.
Is Reputation or Spokk cheaper?
Reputation has the lower starting price: about $80 a month, against $179 for Spokk.
Do Reputation and Spokk have free plans?
Reputation: No. Spokk: No, 14-day trial.
Who makes Reputation?
Reputation is made by Reputation, based in United States.
Who makes Spokk?
Spokk is made by Spokk.
Which should I choose, Reputation or Spokk?
Choose Reputation if you value covers reviews, listings and social together and built for many locations. Choose Spokk if you value customers post from their own google account and not priced per location.