kitio.aiReputation vs ProfilePro
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ProfilePro is completely free, while Reputation is paid.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI review responses
- Reputation IQ assistant
- Business listings management
- Social publishing and listening
- Customer surveys
- Competitor insights
- Profile audit
- Category and service suggestions
- Business description writer
- Google post drafts
- Review response drafts
| Feature | Reputation | ProfilePro |
|---|---|---|
| Best for | Review, listings and social platform for multi-location brands, with AI | Free Chrome extension that writes Google Business Profile updates with AI |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free |
| Starting price | $80/mo | Free |
| Free plan | No | Yes, fully free |
| Made by | Reputation | Merchynt |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ProfilePro is completely free, while Reputation is paid.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Rep Core
$80/mo
- Per location
- Review management with AI replies
- Business listings and SEO
Rep Core + Pulse
$115/mo
- Per location
- Rep Score and journey insights
- Pulse analytics
- Basic surveys
Rep Core + Surveys
$150/mo
- Per location
- Six custom survey templates
- Everything in Pulse
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Reputation
- Covers reviews, listings and social together
- Built for many locations
- Published per-location prices
- Per-location pricing adds up
- Plans require talking to sales
- More than a single-site business needs
ProfilePro
- Free monthly credits, no card needed
- Works directly inside your profile
- You approve every change
- Desktop Chrome only, no mobile app
- Credits limit how much you can do
- Manual work compared with Paige
Which one should you choose?
Choose Reputation if you want:
- Covers reviews, listings and social together
- Built for many locations
- Published per-location prices
Watch out: per-location pricing adds up.
Choose ProfilePro if you want:
- Free monthly credits, no card needed
- Works directly inside your profile
- You approve every change
Watch out: desktop chrome only, no mobile app.
Reputation vs ProfilePro FAQ
What is the difference between Reputation and ProfilePro?
Reputation: Review, listings and social platform for multi-location brands, with AI. ProfilePro: Free Chrome extension that writes Google Business Profile updates with AI. Both are marketing tools.
Is Reputation or ProfilePro cheaper?
ProfilePro is completely free, while Reputation is paid.
Do Reputation and ProfilePro have free plans?
Reputation: No. ProfilePro: Yes, fully free.
Who makes Reputation?
Reputation is made by Reputation, based in United States.
Who makes ProfilePro?
ProfilePro is made by Merchynt, based in United States.
Which should I choose, Reputation or ProfilePro?
Choose Reputation if you value covers reviews, listings and social together and built for many locations. Choose ProfilePro if you value free monthly credits, no card needed and works directly inside your profile.