kitio.aiMicrosoft Power BI vs OWOX Data Marts
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Microsoft Power BI has the lower starting price: about $14 a month, against $295 for OWOX Data Marts.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Power BI Desktop
- Copilot report creation
- DAX measures
- Scheduled refresh
- Microsoft Fabric integration
- Data modeling
- Data connectors
- Data quality checks
- AI assistant answers
- Spreadsheet delivery
- Dashboards
| Feature | Microsoft Power BI | OWOX Data Marts |
|---|---|---|
| Best for | Microsoft's BI tool with Copilot for reports and data questions | Analytics layer that lets Claude or ChatGPT answer from your data |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Paid |
| Starting price | $14/mo | $295/mo |
| Free plan | Yes | No |
| Made by | Microsoft | OWOX |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Microsoft Power BI has the lower starting price: about $14 a month, against $295 for OWOX Data Marts.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Power BI Desktop
- Personal reports
Pro
$14/mo
- Per user
- Share and collaborate on reports
Premium Per User
$24/mo
- Per user
- Larger models and AI features
- Paginated reports
Fabric capacity
Usage-based
- Organization-wide capacity
- Pay as you go or reserved
4 plans
Individual
$295/mo
- 150 credits a month
- 100 AI answers a month
- 30 free trial credits
Agency
$500/mo
- Unlimited connectors
- Unlimited reports
- Multiple projects
- SLA and support
Team
$790/mo
- 400 credits a month
- 500 AI answers a month
- Up to 5 people
- Shared context
Scale
Custom
- SSO and SAML
- Separate context per team
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Microsoft Power BI
- Low cost per user
- Deep Microsoft integration
- Free desktop authoring
- Copilot needs higher capacity licenses
- DAX has a learning curve
- Desktop app is Windows only
OWOX Data Marts
- Answers can appear inside Claude or ChatGPT
- Delivers into spreadsheets and dashboards
- Self-managed option for data control
- Entry plan costs $295 a month
- AI answers are capped per month
- Setup involves a data owner
Which one should you choose?
Choose Microsoft Power BI if you want:
- Low cost per user
- Deep Microsoft integration
- Free desktop authoring
Watch out: copilot needs higher capacity licenses.
Choose OWOX Data Marts if you want:
- Answers can appear inside Claude or ChatGPT
- Delivers into spreadsheets and dashboards
- Self-managed option for data control
Watch out: entry plan costs $295 a month.
Microsoft Power BI vs OWOX Data Marts FAQ
What is the difference between Microsoft Power BI and OWOX Data Marts?
Microsoft Power BI: Microsoft's BI tool with Copilot for reports and data questions. OWOX Data Marts: Analytics layer that lets Claude or ChatGPT answer from your data. Both are data & analytics tools.
Is Microsoft Power BI or OWOX Data Marts cheaper?
Microsoft Power BI has the lower starting price: about $14 a month, against $295 for OWOX Data Marts.
Do Microsoft Power BI and OWOX Data Marts have free plans?
Microsoft Power BI: Yes. OWOX Data Marts: No.
Who makes Microsoft Power BI?
Microsoft Power BI is made by Microsoft, based in United States.
Who makes OWOX Data Marts?
OWOX Data Marts is made by OWOX.
Which should I choose, Microsoft Power BI or OWOX Data Marts?
Choose Microsoft Power BI if you value low cost per user and deep microsoft integration. Choose OWOX Data Marts if you value answers can appear inside claude or chatgpt and delivers into spreadsheets and dashboards.