kitio.aiLooker vs OWOX Data Marts
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Looker starts at See pricing page and OWOX Data Marts starts at $295/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LookML semantic model
- Gemini conversational analytics
- Dashboards and explores
- Embedded analytics
- API access
- Data modeling
- Data connectors
- Data quality checks
- AI assistant answers
- Spreadsheet delivery
- Dashboards
| Feature | Looker | OWOX Data Marts |
|---|---|---|
| Best for | Google Cloud's semantic-layer BI with Gemini conversational analytics | Analytics layer that lets Claude or ChatGPT answer from your data |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $295/mo |
| Free plan | No | No |
| Made by | OWOX | |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Looker starts at See pricing page and OWOX Data Marts starts at $295/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Standard
Contact sales
- Entry edition for smaller teams
- Semantic modeling layer
Enterprise
Contact sales
- Advanced security and governance
- For larger internal BI deployments
Embed
Contact sales
- Embedded analytics in your apps
- For external-facing deployments
4 plans
Individual
$295/mo
- 150 credits a month
- 100 AI answers a month
- 30 free trial credits
Agency
$500/mo
- Unlimited connectors
- Unlimited reports
- Multiple projects
- SLA and support
Team
$790/mo
- 400 credits a month
- 500 AI answers a month
- Up to 5 people
- Shared context
Scale
Custom
- SSO and SAML
- Separate context per team
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Looker
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
- LookML requires developers
- Pricing only through sales
OWOX Data Marts
- Answers can appear inside Claude or ChatGPT
- Delivers into spreadsheets and dashboards
- Self-managed option for data control
- Entry plan costs $295 a month
- AI answers are capped per month
- Setup involves a data owner
Which one should you choose?
Choose Looker if you want:
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
Watch out: lookml requires developers.
Choose OWOX Data Marts if you want:
- Answers can appear inside Claude or ChatGPT
- Delivers into spreadsheets and dashboards
- Self-managed option for data control
Watch out: entry plan costs $295 a month.
Looker vs OWOX Data Marts FAQ
What is the difference between Looker and OWOX Data Marts?
Looker: Google Cloud's semantic-layer BI with Gemini conversational analytics. OWOX Data Marts: Analytics layer that lets Claude or ChatGPT answer from your data. Both are data & analytics tools.
Is Looker or OWOX Data Marts cheaper?
Looker starts at See pricing page and OWOX Data Marts starts at $295/mo. Check both pricing pages for current plans.
Do Looker and OWOX Data Marts have free plans?
Looker: No. OWOX Data Marts: No.
Who makes Looker?
Looker is made by Google, based in United States.
Who makes OWOX Data Marts?
OWOX Data Marts is made by OWOX.
Which should I choose, Looker or OWOX Data Marts?
Choose Looker if you value consistent governed metrics and strong for embedded analytics. Choose OWOX Data Marts if you value answers can appear inside claude or chatgpt and delivers into spreadsheets and dashboards.