kitio.aiMailchimp vs Touchpoint
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp has the lower starting price: about $13 a month, against $20 for Touchpoint.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- AI email template generation
- Brand import from website
- Visual editor
- HTML editing
- Textmagic sending
| Feature | Mailchimp | Touchpoint |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Builds branded HTML email templates through an AI chat |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $13/mo | $20/mo |
| Free plan | Yes | Yes |
| Made by | Intuit | Textmagic |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp has the lower starting price: about $13 a month, against $20 for Touchpoint.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
5 plans
Starter
$20/mo
- 1M tokens a month
- 1 brand
Pro
$40/mo
- 2M tokens a month
- 2 brands
Business
$70/mo
- 4M tokens a month
- 3 brands
Growth
$100/mo
- 6M tokens a month
- 5 brands
Enterprise
Contact sales
- Custom limits
- Top-tier support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Touchpoint
- Pulls brand assets automatically
- Clean HTML you can edit
- Sending through Textmagic
- Token-based limits
- Brands per plan are capped
- Sending needs a separate Textmagic account
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Touchpoint if you want:
- Pulls brand assets automatically
- Clean HTML you can edit
- Sending through Textmagic
Watch out: token-based limits.
Mailchimp vs Touchpoint FAQ
What is the difference between Mailchimp and Touchpoint?
Mailchimp: Email marketing and automation with Intuit Assist AI. Touchpoint: Builds branded HTML email templates through an AI chat. Both are marketing tools.
Is Mailchimp or Touchpoint cheaper?
Mailchimp has the lower starting price: about $13 a month, against $20 for Touchpoint.
Do Mailchimp and Touchpoint have free plans?
Mailchimp: Yes. Touchpoint: Yes.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Touchpoint?
Touchpoint is made by Textmagic.
Which should I choose, Mailchimp or Touchpoint?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Touchpoint if you value pulls brand assets automatically and clean html you can edit.