kitio.aiLooker vs Omni
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Looker starts at See pricing page and Omni starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LookML semantic model
- Gemini conversational analytics
- Dashboards and explores
- Embedded analytics
- API access
- Shared semantic model
- Spreadsheet-style exploration
- SQL workbooks
- AI chat assistant
- Embedded dashboards
| Feature | Looker | Omni |
|---|---|---|
| Best for | Google Cloud's semantic-layer BI with Gemini conversational analytics | BI platform combining a semantic model, SQL and AI chat |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Omni Analytics | |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Looker starts at See pricing page and Omni starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Standard
Contact sales
- Entry edition for smaller teams
- Semantic modeling layer
Enterprise
Contact sales
- Advanced security and governance
- For larger internal BI deployments
Embed
Contact sales
- Embedded analytics in your apps
- For external-facing deployments
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Looker
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
- LookML requires developers
- Pricing only through sales
Omni
- Flexible and governed at once
- AI answers use trusted metrics
- Modern interface
- Pricing through sales
- Newer than established BI tools
Which one should you choose?
Choose Looker if you want:
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
Watch out: lookml requires developers.
Choose Omni if you want:
- Flexible and governed at once
- AI answers use trusted metrics
- Modern interface
Watch out: pricing through sales.
Looker vs Omni FAQ
What is the difference between Looker and Omni?
Looker: Google Cloud's semantic-layer BI with Gemini conversational analytics. Omni: BI platform combining a semantic model, SQL and AI chat. Both are data & analytics tools.
Is Looker or Omni cheaper?
Looker starts at See pricing page and Omni starts at See pricing page. Check both pricing pages for current plans.
Do Looker and Omni have free plans?
Looker: No. Omni: No.
Who makes Looker?
Looker is made by Google, based in United States.
Who makes Omni?
Omni is made by Omni Analytics, based in United States.
Which should I choose, Looker or Omni?
Choose Looker if you value consistent governed metrics and strong for embedded analytics. Choose Omni if you value flexible and governed at once and ai answers use trusted metrics.