kitio.aiLooker vs Strategy
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Looker starts at See pricing page and Strategy starts at $13/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- LookML semantic model
- Gemini conversational analytics
- Dashboards and explores
- Embedded analytics
- API access
- Mosaic semantic layer
- Governed business metrics
- Custom AI agents
- Hybrid and multi-cloud
- Dashboards and analytics
| Feature | Looker | Strategy |
|---|---|---|
| Best for | Google Cloud's semantic-layer BI with Gemini conversational analytics | Enterprise analytics with a governed semantic layer for AI |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | $13/mo |
| Free plan | No | No, trial available |
| Made by | Strategy | |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Looker starts at See pricing page and Strategy starts at $13/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Standard
Contact sales
- Entry edition for smaller teams
- Semantic modeling layer
Enterprise
Contact sales
- Advanced security and governance
- For larger internal BI deployments
Embed
Contact sales
- Embedded analytics in your apps
- For external-facing deployments
2 plans
Teams (50 to 300 users)
From $13/user/mo
- Per user
- Quick setup
- Free trial
Enterprise
Contact sales
- Fully managed
- Build custom AI agents
- Hybrid and multi-cloud
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Looker
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
- LookML requires developers
- Pricing only through sales
Strategy
- Consistent metrics across tools
- Open architecture for multi-cloud
- Trial for small teams
- Quick-start plan targets 50+ users
- Enterprise pricing is quote-only
- Heavy setup for semantic modeling
Which one should you choose?
Choose Looker if you want:
- Consistent governed metrics
- Strong for embedded analytics
- Native BigQuery integration
Watch out: lookml requires developers.
Choose Strategy if you want:
- Consistent metrics across tools
- Open architecture for multi-cloud
- Trial for small teams
Watch out: quick-start plan targets 50+ users.
Looker vs Strategy FAQ
What is the difference between Looker and Strategy?
Looker: Google Cloud's semantic-layer BI with Gemini conversational analytics. Strategy: Enterprise analytics with a governed semantic layer for AI. Both are data & analytics tools.
Is Looker or Strategy cheaper?
Looker starts at See pricing page and Strategy starts at $13/mo. Check both pricing pages for current plans.
Do Looker and Strategy have free plans?
Looker: No. Strategy: No, trial available.
Who makes Looker?
Looker is made by Google, based in United States.
Who makes Strategy?
Strategy is made by Strategy, based in United States.
Which should I choose, Looker or Strategy?
Choose Looker if you value consistent governed metrics and strong for embedded analytics. Choose Strategy if you value consistent metrics across tools and open architecture for multi-cloud.