kitio.aiinPowered AI vs Firsthand
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. inPowered AI starts at See pricing page and Firsthand starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Impression-level AI decisioning
- PMP deal IDs
- CTV, video and display
- Outcome-based optimization
- First-party data input
- AI Brand Agents
- Agents inside paid media
- On-site deployment
- Conversation transcripts and insights
- Publisher tools
| Feature | inPowered AI | Firsthand |
|---|---|---|
| Best for | Sell-side AI decisioning for outcome-based CTV, video and display deals | Brand Agent platform that puts a company's own AI agents in front of buyers |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | inPowered | Firsthand |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
inPowered AI starts at See pricing page and Firsthand starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
inPowered AI
- Optimizes toward business outcomes, not clicks
- Works through standard PMP deal IDs
- Trained on third-party measurement data
- No public pricing
- Built for agencies and larger ad budgets
- Requires a demo to get started
Firsthand
- Brand controls the agent's knowledge
- Works across site and ad placements
- Rich insight from conversations
- No public pricing
- Built for large marketers and publishers
- Requires a demo to get started
Which one should you choose?
Choose inPowered AI if you want:
- Optimizes toward business outcomes, not clicks
- Works through standard PMP deal IDs
- Trained on third-party measurement data
Watch out: no public pricing.
Choose Firsthand if you want:
- Brand controls the agent's knowledge
- Works across site and ad placements
- Rich insight from conversations
Watch out: no public pricing.
inPowered AI vs Firsthand FAQ
What is the difference between inPowered AI and Firsthand?
inPowered AI: Sell-side AI decisioning for outcome-based CTV, video and display deals. Firsthand: Brand Agent platform that puts a company's own AI agents in front of buyers. Both are marketing tools.
Is inPowered AI or Firsthand cheaper?
inPowered AI starts at See pricing page and Firsthand starts at See pricing page. Check both pricing pages for current plans.
Do inPowered AI and Firsthand have free plans?
inPowered AI: No. Firsthand: No.
Who makes inPowered AI?
inPowered AI is made by inPowered, based in United States.
Who makes Firsthand?
Firsthand is made by Firsthand, based in United States.
Which should I choose, inPowered AI or Firsthand?
Choose inPowered AI if you value optimizes toward business outcomes, not clicks and works through standard pmp deal ids. Choose Firsthand if you value brand controls the agent's knowledge and works across site and ad placements.