kitio.aiKontext vs Firsthand
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Kontext starts at See pricing page and Firsthand starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contextual ads for LLM apps
- Multimodal context signals
- Customizable ad formats
- Publisher ad server
- CPM-based buying
- AI Brand Agents
- Agents inside paid media
- On-site deployment
- Conversation transcripts and insights
- Publisher tools
| Feature | Kontext | Firsthand |
|---|---|---|
| Best for | Ad platform that places contextual ads inside generative AI apps | Brand Agent platform that puts a company's own AI agents in front of buyers |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Kontext | Firsthand |
| Based in | – | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Kontext starts at See pricing page and Firsthand starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Kontext
- Reaches users inside AI apps
- Low starting CPM
- Works across text, video and games
- Performance figures are self-reported
- Audience skews young
- Ad placement in chat may annoy some users
Firsthand
- Brand controls the agent's knowledge
- Works across site and ad placements
- Rich insight from conversations
- No public pricing
- Built for large marketers and publishers
- Requires a demo to get started
Which one should you choose?
Choose Kontext if you want:
- Reaches users inside AI apps
- Low starting CPM
- Works across text, video and games
Watch out: performance figures are self-reported.
Choose Firsthand if you want:
- Brand controls the agent's knowledge
- Works across site and ad placements
- Rich insight from conversations
Watch out: no public pricing.
Kontext vs Firsthand FAQ
What is the difference between Kontext and Firsthand?
Kontext: Ad platform that places contextual ads inside generative AI apps. Firsthand: Brand Agent platform that puts a company's own AI agents in front of buyers. Both are marketing tools.
Is Kontext or Firsthand cheaper?
Kontext starts at See pricing page and Firsthand starts at See pricing page. Check both pricing pages for current plans.
Do Kontext and Firsthand have free plans?
Kontext: No. Firsthand: No.
Who makes Kontext?
Kontext is made by Kontext.
Who makes Firsthand?
Firsthand is made by Firsthand, based in United States.
Which should I choose, Kontext or Firsthand?
Choose Kontext if you value reaches users inside ai apps and low starting cpm. Choose Firsthand if you value brand controls the agent's knowledge and works across site and ad placements.