inPowered AI

inPowered AI sells private marketplace (PMP) deals for connected TV, video and display ads, and uses AI to decide on each impression based on the outcome a brand wants. Agencies and brands use it to buy media against goals such as brand lift, store visits or app subscriptions.

Instead of optimizing for clicks, campaigns are set up around a business outcome, and the system scores each impression in real time before it is bought. Its models are trained on data from measurement partners including Kantar, Cint, EDO, Innovid, PlaceIQ and Adelaide, and advertisers can add their own first-party data.

Outcome options cover brand lift, search lift, store visits, attention, efficient reach, engagement, customer value and app subscriptions. Buyers activate campaigns through a PMP deal ID in their usual buying platform, and the company has launched a product called DecisioningOS with the agency PMG. Access is sold through a demo and sales process.