Added Oct 28, 2026
Firsthand
PaidBrand Agent platform that puts a company's own AI agents in front of buyers
What is Firsthand?
Firsthand lets marketers and publishers deploy Brand Agents, AI representatives that share a brand's own product knowledge with consumers on its site, in paid media and elsewhere. Brands keep control of the voice, knowledge, data and customer relationships.
Brand Agents surface the right information at each step of a buyer's journey, answer questions in context and steer people toward taking action. Because every interaction is captured as a transcript, marketers can study how different customer groups think and decide, beyond basic engagement metrics.
Publishers can use the same platform to run agents for advertisers. Firsthand is sold through demos, and the company has raised $26 million for its Brand Agent Platform.
Features
- AI Brand Agents
- Agents inside paid media
- On-site deployment
- Conversation transcripts and insights
- Publisher tools
Tags
Releases
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Organization
Firsthand
🇺🇸 United States
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Paid
- Paid options from
- Not listed
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Pros and cons
Pros
- Brand controls the agent's knowledge
- Works across site and ad placements
- Rich insight from conversations
Cons
- No public pricing
- Built for large marketers and publishers
- Requires a demo to get started
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Q&A
What is Firsthand?
Firsthand lets marketers and publishers deploy Brand Agents, AI representatives that share a brand's own product knowledge with consumers on its site, in paid media and elsewhere. Brands keep control of the voice, knowledge, data and customer relationships.
Where can Firsthand Brand Agents appear?
On a brand's own website, inside paid media placements and across other channels where consumers look for information.
How much does Firsthand cost?
Firsthand is paid.
Is there a free version of Firsthand?
No. Firsthand is a paid tool.
What are the main features of Firsthand?
AI Brand Agents, Agents inside paid media, On-site deployment, Conversation transcripts and insights, Publisher tools.
Who makes Firsthand?
Firsthand is made by Firsthand.
What are the best alternatives to Firsthand?
Popular alternatives include Enhencer, Connected-Stories, Pixis.