kitio.aiHootsuite vs Xposto
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Xposto has the lower starting price: about $10 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- Posts from documents
- Web feed summaries
- Reply suggestions
- Content calendar
- Custom writing styles
| Feature | Hootsuite | Xposto |
|---|---|---|
| Best for | Social media management with AI writing and listening | Generates and schedules X posts from documents and web feeds |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $9.99/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Hootsuite | Xposto |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Both offer: Content calendar.
Pricing compared
Xposto has the lower starting price: about $10 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
4 plans
Free
Free
- 1 document per month
- 2 posts per day
- 2 replies per day
Basic
$9.99/mo
- 2 documents per month
- 10 posts per day
- 20 replies per day
Pro
$19.99/mo
- 4 documents per month
- 2 web feeds
- Custom style and threads
Premium
$29.99/mo
- Unlimited documents
- 5 web feeds
- Video attachments
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Xposto
- Reuses existing documents as posts
- Free tier without a card
- Calendar and auto-posting built in
- Only supports X
- Daily post and reply caps on each plan
- Web feeds need the Pro plan
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Xposto if you want:
- Reuses existing documents as posts
- Free tier without a card
- Calendar and auto-posting built in
Watch out: only supports x.
Hootsuite vs Xposto FAQ
What is the difference between Hootsuite and Xposto?
Hootsuite: Social media management with AI writing and listening. Xposto: Generates and schedules X posts from documents and web feeds. Both are marketing tools.
Is Hootsuite or Xposto cheaper?
Xposto has the lower starting price: about $10 a month, against $99 for Hootsuite.
Do Hootsuite and Xposto have free plans?
Hootsuite: No, 14-day trial. Xposto: Yes.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Xposto?
Xposto is made by Xposto.
Which should I choose, Hootsuite or Xposto?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Xposto if you value reuses existing documents as posts and free tier without a card.