kitio.aiHootsuite vs Snowball
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Snowball has the lower starting price: about $19 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- Tweet and thread editor
- AI writing assistant
- Post scheduling queue
- Auto-repost and auto-plug
- Account analytics
| Feature | Hootsuite | Snowball |
|---|---|---|
| Best for | Social media management with AI writing and listening | Write, schedule and automate posts to grow an X account |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | $19/mo |
| Free plan | No, 14-day trial | No, 3-day trial |
| Made by | Hootsuite | Snowball |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Snowball has the lower starting price: about $19 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
3 plans
Starter
$19/mo
- Tweet and thread editor
- AI writing assistant
- Publish and schedule
- Account analytics
Creator
$39/mo
- Unlimited personalized AI
- Reply with AI
- Advanced automations
- Priority support
Pro
$69/mo
- Everything in Creator
- Best quality generated content
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Snowball
- Writing, scheduling and analytics in one tool
- Automation for reposts and product plugs
- Template library for ideas
- Trial requires a credit card
- Built for X only
- Unlimited AI is subject to fair use
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Snowball if you want:
- Writing, scheduling and analytics in one tool
- Automation for reposts and product plugs
- Template library for ideas
Watch out: trial requires a credit card.
Hootsuite vs Snowball FAQ
What is the difference between Hootsuite and Snowball?
Hootsuite: Social media management with AI writing and listening. Snowball: Write, schedule and automate posts to grow an X account. Both are marketing tools.
Is Hootsuite or Snowball cheaper?
Snowball has the lower starting price: about $19 a month, against $99 for Hootsuite.
Do Hootsuite and Snowball have free plans?
Hootsuite: No, 14-day trial. Snowball: No, 3-day trial.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Snowball?
Snowball is made by Snowball.
Which should I choose, Hootsuite or Snowball?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Snowball if you value writing, scheduling and analytics in one tool and automation for reposts and product plugs.