kitio.aiHeyGen vs Twelve Labs
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HeyGen starts at $29/mo and Twelve Labs starts at $29/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Custom digital twins
- Photo avatars
- Video translation with lip sync
- Voice cloning
- 4K export
- Semantic video search
- Video embeddings
- Video-to-text
- Highlight detection
- Developer API
| Feature | HeyGen | Twelve Labs |
|---|---|---|
| Best for | AI avatar videos, digital twins and video translation | Video understanding models for search, analysis and summaries |
| Category | Video | Video |
| Pricing model | Freemium | Freemium |
| Starting price | $29/mo | $29/mo |
| Free plan | Yes | Yes |
| Made by | HeyGen | Twelve Labs |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HeyGen starts at $29/mo and Twelve Labs starts at $29/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 3 videos / month with watermark
- Videos up to 1 minute
- 1 custom video avatar
Creator
$29/mo
- Avatar V with limited usage
- Expanded Video Agent access
- Up to 10 hours of text-to-speech
Pro
$49/mo
- 1,000 credits / month
- 4K video export
- Credits roll over
Business
$149/mo
- 1,500 credits / month
- Videos up to 60 minutes
- 5 custom avatars, brand kit
- Extra seats $20 / month
Enterprise
Contact sales
- No max video duration
- Custom credit volume
- SCIM, MFA and multi-workspace
4 plans
Free
Free
- Explore and test the APIs
- 3 GB cumulative storage
Plus
$29/mo
- 50 GB storage
- Usage capped at plan limits
Pro
$99/mo
- 200 GB storage
- Scale with growing usage
Enterprise
Contact sales
- Custom needs
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HeyGen
- Lifelike lip sync
- Strong video translation
- Free plan to test
- Credits differ by avatar engine
- 4K only on Pro and above
Twelve Labs
- Purpose-built for video
- Natural-language search
- Free tier for testing
- Requires development work
- Indexing large libraries costs more
Which one should you choose?
Choose HeyGen if you want:
- Lifelike lip sync
- Strong video translation
- Free plan to test
Watch out: credits differ by avatar engine.
Choose Twelve Labs if you want:
- Purpose-built for video
- Natural-language search
- Free tier for testing
Watch out: requires development work.
HeyGen vs Twelve Labs FAQ
What is the difference between HeyGen and Twelve Labs?
HeyGen: AI avatar videos, digital twins and video translation. Twelve Labs: Video understanding models for search, analysis and summaries. Both are video tools.
Is HeyGen or Twelve Labs cheaper?
HeyGen starts at $29/mo and Twelve Labs starts at $29/mo. Check both pricing pages for current plans.
Do HeyGen and Twelve Labs have free plans?
HeyGen: Yes. Twelve Labs: Yes.
Who makes HeyGen?
HeyGen is made by HeyGen, based in United States.
Who makes Twelve Labs?
Twelve Labs is made by Twelve Labs, based in United States.
Which should I choose, HeyGen or Twelve Labs?
Choose HeyGen if you value lifelike lip sync and strong video translation. Choose Twelve Labs if you value purpose-built for video and natural-language search.