kitio.aiHeyGen vs Tavus
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HeyGen has the lower starting price: about $29 a month, against $59 for Tavus.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Custom digital twins
- Photo avatars
- Video translation with lip sync
- Voice cloning
- 4K export
- Conversational video API
- Custom replicas
- Visual perception
- Knowledge base (RAG)
- Async video generation
| Feature | HeyGen | Tavus |
|---|---|---|
| Best for | AI avatar videos, digital twins and video translation | API for real-time conversational AI video agents |
| Category | Video | Video |
| Pricing model | Freemium | Freemium |
| Starting price | $29/mo | $59/mo |
| Free plan | Yes | Yes |
| Made by | HeyGen | Tavus |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
HeyGen has the lower starting price: about $29 a month, against $59 for Tavus.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 3 videos / month with watermark
- Videos up to 1 minute
- 1 custom video avatar
Creator
$29/mo
- Avatar V with limited usage
- Expanded Video Agent access
- Up to 10 hours of text-to-speech
Pro
$49/mo
- 1,000 credits / month
- 4K video export
- Credits roll over
Business
$149/mo
- 1,500 credits / month
- Videos up to 60 minutes
- 5 custom avatars, brand kit
- Extra seats $20 / month
Enterprise
Contact sales
- No max video duration
- Custom credit volume
- SCIM, MFA and multi-workspace
4 plans
Free
Free
- 25 min conversational video per month
- Stock replicas
Starter
$59/mo
- Plus pay as you go
- 100 min conversational video
- 3 custom replica trainings/mo
- Up to 3 concurrent streams
Growth
$397/mo
- 1,250 min conversational video
- 7 custom replica trainings/mo
- 100+ stock replicas, recordings
- Up to 10 concurrent streams
Enterprise
Custom
- Volume discounts
- White-labeled replica consent
- Optimized CVI replicas
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HeyGen
- Lifelike lip sync
- Strong video translation
- Free plan to test
- Credits differ by avatar engine
- 4K only on Pro and above
Tavus
- Low-latency live avatars
- Full pipeline in one API
- Free minutes to test
- Mainly for developers
- Costs grow with usage minutes
Which one should you choose?
Choose HeyGen if you want:
- Lifelike lip sync
- Strong video translation
- Free plan to test
Watch out: credits differ by avatar engine.
Choose Tavus if you want:
- Low-latency live avatars
- Full pipeline in one API
- Free minutes to test
Watch out: mainly for developers.
HeyGen vs Tavus FAQ
What is the difference between HeyGen and Tavus?
HeyGen: AI avatar videos, digital twins and video translation. Tavus: API for real-time conversational AI video agents. Both are video tools.
Is HeyGen or Tavus cheaper?
HeyGen has the lower starting price: about $29 a month, against $59 for Tavus.
Do HeyGen and Tavus have free plans?
HeyGen: Yes. Tavus: Yes.
Who makes HeyGen?
HeyGen is made by HeyGen, based in United States.
Who makes Tavus?
Tavus is made by Tavus, based in United States.
Which should I choose, HeyGen or Tavus?
Choose HeyGen if you value lifelike lip sync and strong video translation. Choose Tavus if you value low-latency live avatars and full pipeline in one api.