kitio.aiLuma AI vs Twelve Labs
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Twelve Labs has the lower starting price: about $29 a month, against $30 for Luma AI.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Ray3.2 video model
- Keyframe control
- HDR output
- Creative agents
- Luma API
- Semantic video search
- Video embeddings
- Video-to-text
- Highlight detection
- Developer API
| Feature | Luma AI | Twelve Labs |
|---|---|---|
| Best for | Ray video model and creative agents for video and image work | Video understanding models for search, analysis and summaries |
| Category | Video | Video |
| Pricing model | Free trial | Freemium |
| Starting price | $30/mo | $29/mo |
| Free plan | No, trial available | Yes |
| Made by | Luma AI | Twelve Labs |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Twelve Labs has the lower starting price: about $29 a month, against $30 for Luma AI.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Plus
$30/mo
- 10,000 credits / month
- Luma and third-party models
- Commercial use
- Guest collaborator editing
Pro
$90/mo
- 40,000 credits / month
- 4x usage with Luma Agents
Ultra
$300/mo
- 150,000 credits / month
- 15x usage with Luma Agents
Team
Contact sales
- Team management and sharing
- Shared team credits
- Usage analytics and SSO
Enterprise
Contact sales
- Enterprise commitments
- Custom fine-tuning
- Dedicated training
4 plans
Free
Free
- Explore and test the APIs
- 3 GB cumulative storage
Plus
$29/mo
- 50 GB storage
- Usage capped at plan limits
Pro
$99/mo
- 200 GB storage
- Scale with growing usage
Enterprise
Contact sales
- Custom needs
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Luma AI
- Smooth, realistic camera motion
- HDR and EXR export options
- Several models in one credit pool
- No permanent free plan
- Pricing has changed often
Twelve Labs
- Purpose-built for video
- Natural-language search
- Free tier for testing
- Requires development work
- Indexing large libraries costs more
Which one should you choose?
Choose Luma AI if you want:
- Smooth, realistic camera motion
- HDR and EXR export options
- Several models in one credit pool
Watch out: no permanent free plan.
Choose Twelve Labs if you want:
- Purpose-built for video
- Natural-language search
- Free tier for testing
Watch out: requires development work.
Luma AI vs Twelve Labs FAQ
What is the difference between Luma AI and Twelve Labs?
Luma AI: Ray video model and creative agents for video and image work. Twelve Labs: Video understanding models for search, analysis and summaries. Both are video tools.
Is Luma AI or Twelve Labs cheaper?
Twelve Labs has the lower starting price: about $29 a month, against $30 for Luma AI.
Do Luma AI and Twelve Labs have free plans?
Luma AI: No, trial available. Twelve Labs: Yes.
Who makes Luma AI?
Luma AI is made by Luma AI, based in United States.
Who makes Twelve Labs?
Twelve Labs is made by Twelve Labs, based in United States.
Which should I choose, Luma AI or Twelve Labs?
Choose Luma AI if you value smooth, realistic camera motion and hdr and exr export options. Choose Twelve Labs if you value purpose-built for video and natural-language search.