kitio.aiCopilot in Excel vs Rows
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Rows has the lower starting price: about $8 a month, against $10 for Copilot in Excel.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Natural-language formulas
- Agent mode
- COPILOT cell function
- Python in Excel
- Charts and PivotTables
- AI analyst
- Live app integrations
- Pivot tables and charts
- Publish as web page
- Familiar formulas
| Feature | Copilot in Excel | Rows |
|---|---|---|
| Best for | Microsoft's AI assistant and agent mode built into Excel | Spreadsheet with a built-in AI analyst and live data connectors |
| Category | Data & analytics | Data & analytics |
| Pricing model | Paid | Freemium |
| Starting price | $9.99/mo | $8/mo |
| Free plan | No | Yes |
| Made by | Microsoft | Rows |
| Based in | United States | Portugal |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Rows has the lower starting price: about $8 a month, against $10 for Copilot in Excel.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Microsoft 365 Personal
$9.99/mo
- 1 person
- Copilot in Excel and Office apps
- 1TB cloud storage
Microsoft 365 Family
$12.99/mo
- Up to 6 people
- Copilot for the subscription owner
Business Standard + Copilot
$28.20/mo
- Per user, monthly subscription
- Desktop Office apps
- Copilot Chat and Work IQ
Business Premium + Copilot
$38.40/mo
- Per user, monthly subscription
- Advanced security
- Copilot in Microsoft 365 apps
4 plans
Free
Free
- 5 AI tasks/month
- 10 integration accounts
- Up to 3 guests
- 500 API calls/month
Plus
$8/mo
- Per user
- 200 AI tasks/month
- Daily data table automation
- Up to 10 guests
Pro
$79/mo
- Plus $8/mo per user
- 1,000 AI tasks/month
- 100 integration accounts
- Up to 200 guests
Enterprise
Contact sales
- Advanced API endpoints
- Custom AI models and integrations
- High-volume usage
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Copilot in Excel
- Built into the spreadsheet most people use
- Agent mode handles multi-step edits
- Enterprise data protections
- Needs a Microsoft 365 subscription
- Usage limits on consumer plans
- Works best with data in tables
Rows
- Generous free plan
- Data connectors built in
- Easy to share results
- Fewer advanced features than Excel
- Large datasets slow it down
Which one should you choose?
Choose Copilot in Excel if you want:
- Built into the spreadsheet most people use
- Agent mode handles multi-step edits
- Enterprise data protections
Watch out: needs a microsoft 365 subscription.
Choose Rows if you want:
- Generous free plan
- Data connectors built in
- Easy to share results
Watch out: fewer advanced features than excel.
Copilot in Excel vs Rows FAQ
What is the difference between Copilot in Excel and Rows?
Copilot in Excel: Microsoft's AI assistant and agent mode built into Excel. Rows: Spreadsheet with a built-in AI analyst and live data connectors. Both are data & analytics tools.
Is Copilot in Excel or Rows cheaper?
Rows has the lower starting price: about $8 a month, against $10 for Copilot in Excel.
Do Copilot in Excel and Rows have free plans?
Copilot in Excel: No. Rows: Yes.
Who makes Copilot in Excel?
Copilot in Excel is made by Microsoft, based in United States.
Who makes Rows?
Rows is made by Rows, based in Portugal.
Which should I choose, Copilot in Excel or Rows?
Choose Copilot in Excel if you value built into the spreadsheet most people use and agent mode handles multi-step edits. Choose Rows if you value generous free plan and data connectors built in.