kitio.aiTableau vs Rows
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Rows has the lower starting price: about $8 a month, against $15 for Tableau.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop visualizations
- Tableau Agent
- Tableau Pulse metrics
- Data preparation
- Wide connector support
- AI analyst
- Live app integrations
- Pivot tables and charts
- Publish as web page
- Familiar formulas
| Feature | Tableau | Rows |
|---|---|---|
| Best for | Salesforce's BI and visual analytics platform with AI agents | Spreadsheet with a built-in AI analyst and live data connectors |
| Category | Data & analytics | Data & analytics |
| Pricing model | Free trial | Freemium |
| Starting price | $15/mo | $8/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Salesforce | Rows |
| Based in | United States | Portugal |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Rows has the lower starting price: about $8 a month, against $15 for Tableau.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Viewer
$15/mo
- Per user, billed annually
- View and interact with dashboards
Explorer
$42/mo
- Per user, billed annually
- Self-service analytics on existing data
Creator
$75/mo
- Per user, billed annually
- Tableau Desktop and Prep
- At least one required per deployment
Tableau Cloud+
Contact sales
- Tableau Agent and Pulse
- Premier Success, 50 sites
4 plans
Free
Free
- 5 AI tasks/month
- 10 integration accounts
- Up to 3 guests
- 500 API calls/month
Plus
$8/mo
- Per user
- 200 AI tasks/month
- Daily data table automation
- Up to 10 guests
Pro
$79/mo
- Plus $8/mo per user
- 1,000 AI tasks/month
- 100 integration accounts
- Up to 200 guests
Enterprise
Contact sales
- Advanced API endpoints
- Custom AI models and integrations
- High-volume usage
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Tableau
- Excellent visualization depth
- Large user community
- Works with many data sources
- Costly per-user licenses
- Takes time to master
Rows
- Generous free plan
- Data connectors built in
- Easy to share results
- Fewer advanced features than Excel
- Large datasets slow it down
Which one should you choose?
Choose Tableau if you want:
- Excellent visualization depth
- Large user community
- Works with many data sources
Watch out: costly per-user licenses.
Choose Rows if you want:
- Generous free plan
- Data connectors built in
- Easy to share results
Watch out: fewer advanced features than excel.
Tableau vs Rows FAQ
What is the difference between Tableau and Rows?
Tableau: Salesforce's BI and visual analytics platform with AI agents. Rows: Spreadsheet with a built-in AI analyst and live data connectors. Both are data & analytics tools.
Is Tableau or Rows cheaper?
Rows has the lower starting price: about $8 a month, against $15 for Tableau.
Do Tableau and Rows have free plans?
Tableau: No, 14-day trial. Rows: Yes.
Who makes Tableau?
Tableau is made by Salesforce, based in United States.
Who makes Rows?
Rows is made by Rows, based in Portugal.
Which should I choose, Tableau or Rows?
Choose Tableau if you value excellent visualization depth and large user community. Choose Rows if you value generous free plan and data connectors built in.