kitio.aiClay vs MagicBlocks
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Clay starts at $185/mo and MagicBlocks starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- Sub-5-second lead response
- Lead qualification and scoring
- Automated follow-up
- SMS, email, chat and DMs
- Zapier and native integrations
| Feature | Clay | MagicBlocks |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | AI agent that replies to, qualifies and follows up every inbound lead |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $185/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Clay | MagicBlocks |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Clay starts at $185/mo and MagicBlocks starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
MagicBlocks
- Pay only for leads that engage
- No per-seat charges
- SOC 2 and ISO 27001 compliant
- Waitlist for new customers
- Per-lead price not published
- Focused on a few industries
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose MagicBlocks if you want:
- Pay only for leads that engage
- No per-seat charges
- SOC 2 and ISO 27001 compliant
Watch out: waitlist for new customers.
Clay vs MagicBlocks FAQ
What is the difference between Clay and MagicBlocks?
Clay: Data enrichment and AI research for outbound GTM workflows. MagicBlocks: AI agent that replies to, qualifies and follows up every inbound lead. Both are sales tools.
Is Clay or MagicBlocks cheaper?
Clay starts at $185/mo and MagicBlocks starts at See pricing page. Check both pricing pages for current plans.
Do Clay and MagicBlocks have free plans?
Clay: Yes. MagicBlocks: No.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes MagicBlocks?
MagicBlocks is made by MagicBlocks.
Which should I choose, Clay or MagicBlocks?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose MagicBlocks if you value pay only for leads that engage and no per-seat charges.