kitio.aiAmplitude vs FormulAI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Amplitude starts at See pricing page and FormulAI starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- Formula building and checking
- Variance commentary
- Reconciliation
- Model health checks
- FP&A tools
- Excel add-in
| Feature | Amplitude | FormulAI |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | Excel add-in for finance teams with checked AI answers |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | Yes |
| Made by | Amplitude | FormulAI |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Amplitude starts at See pricing page and FormulAI starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
FormulAI
- Built for finance workflows
- Answers computed on your data
- Lives inside Excel
- Needs Microsoft Excel
- Pricing not captured
- New product with little public track record
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose FormulAI if you want:
- Built for finance workflows
- Answers computed on your data
- Lives inside Excel
Watch out: needs microsoft excel.
Amplitude vs FormulAI FAQ
What is the difference between Amplitude and FormulAI?
Amplitude: Product analytics platform with AI agents for insights. FormulAI: Excel add-in for finance teams with checked AI answers. Both are data & analytics tools.
Is Amplitude or FormulAI cheaper?
Amplitude starts at See pricing page and FormulAI starts at See pricing page. Check both pricing pages for current plans.
Do Amplitude and FormulAI have free plans?
Amplitude: Yes. FormulAI: Yes.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes FormulAI?
FormulAI is made by FormulAI.
Which should I choose, Amplitude or FormulAI?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose FormulAI if you value built for finance workflows and answers computed on your data.