kitio.aiAmplitude vs ExcelMaster
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Amplitude starts at See pricing page and ExcelMaster starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- Autonomous Excel agent
- Formula assistant
- VBA generation
- Python in Excel
- Data cleaning
- Free file utilities
| Feature | Amplitude | ExcelMaster |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | AI agent inside Excel that writes formulas, VBA and Python |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Amplitude | ExcelMaster.ai |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Amplitude starts at See pricing page and ExcelMaster starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
ExcelMaster
- Works on the real workbook, step by step
- Writes both formulas and VBA
- Free converters and PDF tools on the site
- Add-in is for Excel on Windows only
- Pricing is not shown on the homepage
- Small user base so far
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose ExcelMaster if you want:
- Works on the real workbook, step by step
- Writes both formulas and VBA
- Free converters and PDF tools on the site
Watch out: add-in is for excel on windows only.
Amplitude vs ExcelMaster FAQ
What is the difference between Amplitude and ExcelMaster?
Amplitude: Product analytics platform with AI agents for insights. ExcelMaster: AI agent inside Excel that writes formulas, VBA and Python. Both are data & analytics tools.
Is Amplitude or ExcelMaster cheaper?
Amplitude starts at See pricing page and ExcelMaster starts at See pricing page. Check both pricing pages for current plans.
Do Amplitude and ExcelMaster have free plans?
Amplitude: Yes. ExcelMaster: No, trial available.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes ExcelMaster?
ExcelMaster is made by ExcelMaster.ai.
Which should I choose, Amplitude or ExcelMaster?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose ExcelMaster if you value works on the real workbook, step by step and writes both formulas and vba.