kitio.aiAirtable vs ExcelMaster
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Airtable starts at $24/mo and ExcelMaster starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Relational tables
- AI fields
- Omni AI app builder
- Interfaces
- Automations
- Autonomous Excel agent
- Formula assistant
- VBA generation
- Python in Excel
- Data cleaning
- Free file utilities
| Feature | Airtable | ExcelMaster |
|---|---|---|
| Best for | Database-spreadsheet platform with AI apps and agents | AI agent inside Excel that writes formulas, VBA and Python |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free trial |
| Starting price | $24/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Airtable | ExcelMaster.ai |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Airtable starts at $24/mo and ExcelMaster starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 5 editors
- 1,000 records per base
- Limited AI
Team
$24/mo
- Per seat
- 50,000 records per base
- Gantt and timeline views
Business
$54/mo
- Per seat
- 125,000 records per base
- Admin panel and SAML SSO
Enterprise Scale
Contact sales
- Enterprise governance
- Advanced security
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Airtable
- Flexible structure for many use cases
- AI fields work across rows
- Easy for non-developers
- Per-seat pricing adds up
- Record limits on lower plans
ExcelMaster
- Works on the real workbook, step by step
- Writes both formulas and VBA
- Free converters and PDF tools on the site
- Add-in is for Excel on Windows only
- Pricing is not shown on the homepage
- Small user base so far
Which one should you choose?
Choose Airtable if you want:
- Flexible structure for many use cases
- AI fields work across rows
- Easy for non-developers
Watch out: per-seat pricing adds up.
Choose ExcelMaster if you want:
- Works on the real workbook, step by step
- Writes both formulas and VBA
- Free converters and PDF tools on the site
Watch out: add-in is for excel on windows only.
Airtable vs ExcelMaster FAQ
What is the difference between Airtable and ExcelMaster?
Airtable: Database-spreadsheet platform with AI apps and agents. ExcelMaster: AI agent inside Excel that writes formulas, VBA and Python. Both are data & analytics tools.
Is Airtable or ExcelMaster cheaper?
Airtable starts at $24/mo and ExcelMaster starts at See pricing page. Check both pricing pages for current plans.
Do Airtable and ExcelMaster have free plans?
Airtable: Yes. ExcelMaster: No, trial available.
Who makes Airtable?
Airtable is made by Airtable, based in United States.
Who makes ExcelMaster?
ExcelMaster is made by ExcelMaster.ai.
Which should I choose, Airtable or ExcelMaster?
Choose Airtable if you value flexible structure for many use cases and ai fields work across rows. Choose ExcelMaster if you value works on the real workbook, step by step and writes both formulas and vba.