kitio.aiAgentforce vs Tray.ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Tray.ai has the lower starting price: about $50 a month, against $150 for Agentforce.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Agentforce Builder
- Prebuilt role agents
- Data Cloud grounding
- Flow and Apex actions
- Testing Center
- Low-code workflow builder
- Merlin Agent Builder
- Prebuilt connectors
- MCP support
- Centralized governance
| Feature | Agentforce | Tray.ai |
|---|---|---|
| Best for | Salesforce's platform for AI agents built on CRM data | Integration platform with Merlin Agent Builder for enterprise agents |
| Category | Agents & automation | Agents & automation |
| Pricing model | Paid | Free trial |
| Starting price | $150/mo | $50/mo |
| Free plan | No | No, trial available |
| Made by | Salesforce | Tray.ai |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Tray.ai has the lower starting price: about $50 a month, against $150 for Agentforce.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Flex Credits
$0.005 / credit
- Pay per agent action
- Pre-purchase, pre-commit or PayGo
- Track usage in Digital Wallet
Industries add-ons
$150/mo
- Per user
- Industry-specific AI in the flow of work
- Unmetered employee usage
Agentforce Max Editions
$550/mo
- Per user, starting price
- Agentforce add-on included
- 2.75M Flex Credits per org/year
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Agentforce
- Works directly on Salesforce data
- Many prebuilt agents
- Enterprise trust and security layer
- Expensive outside large deals
- Best only if you use Salesforce
Tray.ai
- Agents and integrations on one platform
- Flexible for complex enterprise data
- No per-user fees
- Sales-led pricing
- Takes time to learn well
Which one should you choose?
Choose Agentforce if you want:
- Works directly on Salesforce data
- Many prebuilt agents
- Enterprise trust and security layer
Watch out: expensive outside large deals.
Choose Tray.ai if you want:
- Agents and integrations on one platform
- Flexible for complex enterprise data
- No per-user fees
Watch out: sales-led pricing.
Agentforce vs Tray.ai FAQ
What is the difference between Agentforce and Tray.ai?
Agentforce: Salesforce's platform for AI agents built on CRM data. Tray.ai: Integration platform with Merlin Agent Builder for enterprise agents. Both are agents & automation tools.
Is Agentforce or Tray.ai cheaper?
Tray.ai has the lower starting price: about $50 a month, against $150 for Agentforce.
Do Agentforce and Tray.ai have free plans?
Agentforce: No. Tray.ai: No, trial available.
Who makes Agentforce?
Agentforce is made by Salesforce, based in United States.
Who makes Tray.ai?
Tray.ai is made by Tray.ai, based in United States.
Which should I choose, Agentforce or Tray.ai?
Choose Agentforce if you value works directly on salesforce data and many prebuilt agents. Choose Tray.ai if you value agents and integrations on one platform and flexible for complex enterprise data.