kitio.aiDelve AI vs &facts
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Delve AI starts at $317/mo and &facts starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Automated persona generation
- Digital twin chat
- Synthetic surveys and interviews
- Journey maps
- Creative testing
- Persona API add-on
- Market insight reports
- Product demand analysis
- Seasonality and growth trends
- Competitor analysis
- PDF, CSV and API export
| Feature | Delve AI | &facts |
|---|---|---|
| Best for | AI personas, digital twins and synthetic research for marketers | Consumer demand insights from search, sales and social signals |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | $317/mo | See pricing page |
| Free plan | No | Yes |
| Made by | Delve AI | &facts |
| Based in | – | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Delve AI starts at $317/mo and &facts starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Research Essential
$317/mo
- 5 research segments
- 100 synthetic users
- 5k chat credits
Marketing Essential
$877/mo
- Website up to 1M visits
- 1 social brand
- 6 competitors
Complete
$2499/mo
- All marketing and research tools
- Up to 5k customer records
Custom
Contact sales
- Requirements beyond listed bundles
4 plans
Free
Free
- 1 market report
- 2 product groups
Pay as you go
£199/report
- 1 report credit
- Real-time data
Startup
£299/mo
- 3 report credits a month
- Unlimited team members
- PDF and CSV export
Growth
£3,499/mo
- 50 report credits a month
- API export
- Sessions with industry experts
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Delve AI
- Personas built from your own data
- Many research formats in one tool
- Bundles discount several products
- Bundles are expensive
- API access is an extra add-on
- Synthetic answers can't fully replace real users
&facts
- No surveys needed
- Free first report
- Useful for launch planning
- Prices shown only in pounds
- Higher tiers are expensive
- Report credits limit volume
Which one should you choose?
Choose Delve AI if you want:
- Personas built from your own data
- Many research formats in one tool
- Bundles discount several products
Watch out: bundles are expensive.
Choose &facts if you want:
- No surveys needed
- Free first report
- Useful for launch planning
Watch out: prices shown only in pounds.
Delve AI vs &facts FAQ
What is the difference between Delve AI and &facts?
Delve AI: AI personas, digital twins and synthetic research for marketers. &facts: Consumer demand insights from search, sales and social signals. Both are marketing tools.
Is Delve AI or &facts cheaper?
Delve AI starts at $317/mo and &facts starts at See pricing page. Check both pricing pages for current plans.
Do Delve AI and &facts have free plans?
Delve AI: No. &facts: Yes.
Who makes Delve AI?
Delve AI is made by Delve AI.
Who makes &facts?
&facts is made by &facts, based in United Kingdom.
Which should I choose, Delve AI or &facts?
Choose Delve AI if you value personas built from your own data and many research formats in one tool. Choose &facts if you value no surveys needed and free first report.