kitio.aiAdded Nov 5, 2026
OWL
PaidReal-time computer vision for sports judging, stats and broadcast clips
What is OWL?
OWL analyzes live sports footage with AI to give judges, leagues and broadcasters an objective record of every moment. It supports officiating decisions, custom statistics and finding key clips, and it is sold to rights holders, media companies and sponsors.
The system ingests every camera angle and frame in real time and measures what happens, so a disputed call or close finish can be backed by evidence rather than replays alone. Broadcasters use it to locate and clip decisive moments, and sponsors can track partner exposure while a game airs.
OWL was founded by two-time Olympian Jeremy Bloom, with early technology built by Google's former head of AI solutions architecture. A newer product called Parliament is in beta with a waitlist, and access to OWL is arranged through sales.
Features
- Live officiating measurements
- Custom stats and questions
- Moment search and clipping
- Sponsor exposure tracking
- Multi-angle frame analysis
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Organization
OWL
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Paid
- Paid options from
- Not listed
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Pros and cons
Pros
- Objective evidence for close calls
- Serves leagues, media and sponsors
- Works on live footage in real time
Cons
- Enterprise sales only
- No public pricing
- Parliament is still in beta
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Q&A
What is OWL?
OWL analyzes live sports footage with AI to give judges, leagues and broadcasters an objective record of every moment. It supports officiating decisions, custom statistics and finding key clips, and it is sold to rights holders, media companies and sponsors.
Who uses OWL?
OWL is built for rights holders and leagues, broadcasters and media companies, and sponsors or agencies tracking exposure.
How much does OWL cost?
OWL is paid.
Is there a free version of OWL?
No. OWL is a paid tool.
What are the main features of OWL?
Live officiating measurements, Custom stats and questions, Moment search and clipping, Sponsor exposure tracking, Multi-angle frame analysis.
Who makes OWL?
OWL is made by OWL.
What are the best alternatives to OWL?
Popular alternatives include Netradyne, Binah.ai, alwaysAI.