kitio.aiZapier vs Thoughtful
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Thoughtful has the lower starting price: about $25 a month, against $30 for Zapier.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Multi-step Zaps
- Zapier Agents
- Tables and Interfaces
- AI Copilot builder
- Zapier MCP
- Multiplayer AI chats
- Shared skills and memory
- Connectors and APIs
- Code execution
- Browser automation
| Feature | Zapier | Thoughtful |
|---|---|---|
| Best for | No-code automation and AI agents across thousands of web apps | Shared AI agent workspace for teams with skills, memory and automations |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Paid |
| Starting price | $29.99/mo | $25/mo |
| Free plan | Yes | No |
| Made by | Zapier | Lex, Inc. |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Thoughtful has the lower starting price: about $25 a month, against $30 for Zapier.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 100 tasks per month
- Unlimited Zaps, Tables and Forms
- Two-step Zaps
Professional
$29.99/mo
- Starting price, scales with tasks
- Multi-step Zaps
- Unlimited premium apps
- Webhooks
Team
$103.50/mo
- 25 users
- Shared Zaps and connections
- SAML SSO
- Priority support
Enterprise
Contact sales
- Unlimited users
- Advanced admin permissions
- Annual task limits
2 plans
Platform
$25/mo
- Per user
- Shared workspace and skills
- Bring your own API keys
- Managed AI credits +$10/user
Custom
Contact sales
- Volume pricing for 25+ seats
- SSO and enterprise features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Zapier
- Largest library of app integrations
- Easy for non-technical users
- Agents included on every plan
- Task-based pricing gets expensive at volume
- Complex branching needs higher plans
Thoughtful
- Bring your own API keys at no markup
- Whole team works in one chat
- Reusable skills for common tasks
- No free plan
- Per-user fee before any AI usage
- SSO only on custom plans
Which one should you choose?
Choose Zapier if you want:
- Largest library of app integrations
- Easy for non-technical users
- Agents included on every plan
Watch out: task-based pricing gets expensive at volume.
Choose Thoughtful if you want:
- Bring your own API keys at no markup
- Whole team works in one chat
- Reusable skills for common tasks
Watch out: no free plan.
Zapier vs Thoughtful FAQ
What is the difference between Zapier and Thoughtful?
Zapier: No-code automation and AI agents across thousands of web apps. Thoughtful: Shared AI agent workspace for teams with skills, memory and automations. Both are agents & automation tools.
Is Zapier or Thoughtful cheaper?
Thoughtful has the lower starting price: about $25 a month, against $30 for Zapier.
Do Zapier and Thoughtful have free plans?
Zapier: Yes. Thoughtful: No.
Who makes Zapier?
Zapier is made by Zapier, based in United States.
Who makes Thoughtful?
Thoughtful is made by Lex, Inc., based in United States.
Which should I choose, Zapier or Thoughtful?
Choose Zapier if you value largest library of app integrations and easy for non-technical users. Choose Thoughtful if you value bring your own api keys at no markup and whole team works in one chat.