kitio.aiMake vs Thoughtful
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Make has the lower starting price: about $11 a month, against $25 for Thoughtful.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop scenario canvas
- Routers and error handling
- Make AI Agents
- Thousands of app modules
- Scheduling and webhooks
- Multiplayer AI chats
- Shared skills and memory
- Connectors and APIs
- Code execution
- Browser automation
| Feature | Make | Thoughtful |
|---|---|---|
| Best for | Visual canvas for building automations and AI agents | Shared AI agent workspace for teams with skills, memory and automations |
| Category | Agents & automation | Agents & automation |
| Pricing model | Freemium | Paid |
| Starting price | $10.59/mo | $25/mo |
| Free plan | Yes | No |
| Made by | Make (Celonis) | Lex, Inc. |
| Based in | Czechia | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Make has the lower starting price: about $11 a month, against $25 for Thoughtful.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1,000 credits per month
- No-code visual builder
Core
$10.59/mo
- Starting price, scales with credits
- Unlimited active scenarios
Pro
$18.82/mo
- Starting price, scales with credits
- Priority execution
- Custom variables
Teams
$34.12/mo
- Starting price, scales with credits
- Team roles
- Shared templates
Enterprise
Contact sales
- Enterprise apps
- Advanced security
- Invoice billing
2 plans
Platform
$25/mo
- Per user
- Shared workspace and skills
- Bring your own API keys
- Managed AI credits +$10/user
Custom
Contact sales
- Volume pricing for 25+ seats
- SSO and enterprise features
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Make
- Cheaper than Zapier for high step counts
- Clear visual view of complex logic
- Shows each agent decision step by step
- Steeper learning curve than Zapier
- AI step credit use is hard to predict
- Large scenarios get hard to read
Thoughtful
- Bring your own API keys at no markup
- Whole team works in one chat
- Reusable skills for common tasks
- No free plan
- Per-user fee before any AI usage
- SSO only on custom plans
Which one should you choose?
Choose Make if you want:
- Cheaper than Zapier for high step counts
- Clear visual view of complex logic
- Shows each agent decision step by step
Watch out: steeper learning curve than zapier.
Choose Thoughtful if you want:
- Bring your own API keys at no markup
- Whole team works in one chat
- Reusable skills for common tasks
Watch out: no free plan.
Make vs Thoughtful FAQ
What is the difference between Make and Thoughtful?
Make: Visual canvas for building automations and AI agents. Thoughtful: Shared AI agent workspace for teams with skills, memory and automations. Both are agents & automation tools.
Is Make or Thoughtful cheaper?
Make has the lower starting price: about $11 a month, against $25 for Thoughtful.
Do Make and Thoughtful have free plans?
Make: Yes. Thoughtful: No.
Who makes Make?
Make is made by Make (Celonis), based in Czechia.
Who makes Thoughtful?
Thoughtful is made by Lex, Inc., based in United States.
Which should I choose, Make or Thoughtful?
Choose Make if you value cheaper than zapier for high step counts and clear visual view of complex logic. Choose Thoughtful if you value bring your own api keys at no markup and whole team works in one chat.