kitio.aiUser Evaluation vs Marvin
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. User Evaluation starts at $49/mo and Marvin starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI voice moderator
- Participant recruitment
- Swarm AI agent testing
- Cited study reports
- API and MCP
- Research knowledge hub
- AI-moderated interviews
- Ask AI with citations
- Live in-product intercepts
- PII redaction
- 30+ integrations
| Feature | User Evaluation | Marvin |
|---|---|---|
| Best for | AI-moderated customer interviews with every claim linked to a clip | Customer research repository with AI interviews and cited answers |
| Category | Research & search | Research & search |
| Pricing model | Freemium | Freemium |
| Starting price | $49/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | User Evaluation | HeyMarvin |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
User Evaluation starts at $49/mo and Marvin starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 3 free interviews
- 1 seat
- 3 hours of uploads a month
Pro
$49/mo
- Unlimited studies
- 10 hours of uploads a month
- API and MCP
Team
$199/mo
- 5 seats, unlimited viewers
- 50 hours of uploads a month
- Client workspaces for agencies
Scale
Contact sales
- Research across a company
4 plans
Free
Free
- Core features
- No credit card required
Starter
Contact sales
- More seats and integrations
- AI capabilities
Pro
Contact sales
- Admin controls
- Salesforce add-on available
Enterprise
Contact sales
- Advanced agentic Ask AI
- Automatic PII redaction
- Salesforce CRM integration
- Dedicated success manager
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
User Evaluation
- Every report claim links to a clip
- Three free interviews, no card
- Replaces poor participants for free
- Interview fees are paid on top of the plan
- Professional participants cost $99 each
- Pro plan is built for one researcher
Marvin
- Free plan without a credit card
- Answers cite the original research
- Can run new interviews, not just store them
- Paid plan prices aren't published
- Interview tools are a paid add-on
- Salesforce sync costs extra on Pro
Which one should you choose?
Choose User Evaluation if you want:
- Every report claim links to a clip
- Three free interviews, no card
- Replaces poor participants for free
Watch out: interview fees are paid on top of the plan.
Choose Marvin if you want:
- Free plan without a credit card
- Answers cite the original research
- Can run new interviews, not just store them
Watch out: paid plan prices aren't published.
User Evaluation vs Marvin FAQ
What is the difference between User Evaluation and Marvin?
User Evaluation: AI-moderated customer interviews with every claim linked to a clip. Marvin: Customer research repository with AI interviews and cited answers. Both are research & search tools.
Is User Evaluation or Marvin cheaper?
User Evaluation starts at $49/mo and Marvin starts at See pricing page. Check both pricing pages for current plans.
Do User Evaluation and Marvin have free plans?
User Evaluation: Yes. Marvin: Yes.
Who makes User Evaluation?
User Evaluation is made by User Evaluation.
Who makes Marvin?
Marvin is made by HeyMarvin.
Which should I choose, User Evaluation or Marvin?
Choose User Evaluation if you value every report claim links to a clip and three free interviews, no card. Choose Marvin if you value free plan without a credit card and answers cite the original research.