kitio.aiSynthetic Users vs RealEye
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. RealEye has the lower starting price: about $390 a month, against $1042 for Synthetic Users.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI-simulated interviews
- Distinct synthetic respondents
- Concept and message testing
- Proprietary data enrichment
- Unlimited collaborator seats
- Token-based usage
- Webcam eye-tracking
- Facial emotion coding
- Online surveys
- Mouse and key tracking
- Paid participant panel
- CSV export and API
| Feature | Synthetic Users | RealEye |
|---|---|---|
| Best for | Run qualitative user research with AI-simulated participants | Webcam eye-tracking, facial coding and surveys for online studies |
| Category | Research & search | Research & search |
| Pricing model | Paid | Free trial |
| Starting price | $12500/yr | $390/mo |
| Free plan | No | No, 7-day trial |
| Made by | Synthetic Users | RealEye |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
RealEye has the lower starting price: about $390 a month, against $1042 for Synthetic Users.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Basic
$390/mo
- 20 own participants per month
- Studies up to 3 minutes
- Eye-tracking, facial coding, surveys
Standard
$990/mo
- 300 own participants per month
- Studies up to 10 minutes
- Live website and smartphone tests
- 3 team collaborators
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Synthetic Users
- Insights in minutes instead of weeks
- Lower cost per interview than recruiting
- Unlimited collaborator seats
- Annual commitment from $12,500
- Simulated answers are not real people
- No monthly plan shown
RealEye
- No eye-tracking hardware needed
- Results appear in real time
- Recruit from RealEye's panel
- Expensive for small projects
- No refunds after purchase
- Panelists can't join live website tests
Which one should you choose?
Choose Synthetic Users if you want:
- Insights in minutes instead of weeks
- Lower cost per interview than recruiting
- Unlimited collaborator seats
Watch out: annual commitment from $12,500.
Choose RealEye if you want:
- No eye-tracking hardware needed
- Results appear in real time
- Recruit from RealEye's panel
Watch out: expensive for small projects.
Synthetic Users vs RealEye FAQ
What is the difference between Synthetic Users and RealEye?
Synthetic Users: Run qualitative user research with AI-simulated participants. RealEye: Webcam eye-tracking, facial coding and surveys for online studies. Both are research & search tools.
Is Synthetic Users or RealEye cheaper?
RealEye has the lower starting price: about $390 a month, against $1042 for Synthetic Users.
Do Synthetic Users and RealEye have free plans?
Synthetic Users: No. RealEye: No, 7-day trial.
Who makes Synthetic Users?
Synthetic Users is made by Synthetic Users.
Who makes RealEye?
RealEye is made by RealEye.
Which should I choose, Synthetic Users or RealEye?
Choose Synthetic Users if you value insights in minutes instead of weeks and lower cost per interview than recruiting. Choose RealEye if you value no eye-tracking hardware needed and results appear in real time.