kitio.aiSpyFu vs Quartile
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. SpyFu starts at $39/mo and Quartile starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Competitor keyword lists
- Google Ads history
- Ad budget estimates
- Rank tracking
- Backlink lists
- AI bid optimization
- Hourly placement adjustments
- Amazon, Walmart and Instacart ads
- Google, Meta and ChatGPT ads
- Listing and Amazon SEO
- Dedicated account team
| Feature | SpyFu | Quartile |
|---|---|---|
| Best for | Competitor research for organic keywords and Google Ads | AI-driven retail media and ad optimization with full-service support |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $39/mo | See pricing page |
| Free plan | Yes | No |
| Made by | SpyFu | Quartile |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
SpyFu starts at $39/mo and Quartile starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Basic
$39/mo
- SEO and PPC competitor research
- Keyword and rank tracking
Professional
$79/mo
- Higher limits
- API access
Team
$299/mo
- Multiple users
- Highest limits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
SpyFu
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
- Data mostly limited to US and UK
- Fewer technical SEO tools
Quartile
- Covers most retail and search ad channels
- Software plus human strategists
- Plans for small brands to enterprises
- No public pricing
- Demo required before signing up
- Less suited to brands wanting pure self-serve
Which one should you choose?
Choose SpyFu if you want:
- Deep historical ad data
- Low cost for unlimited searches
- Simple to use
Watch out: data mostly limited to us and uk.
Choose Quartile if you want:
- Covers most retail and search ad channels
- Software plus human strategists
- Plans for small brands to enterprises
Watch out: no public pricing.
SpyFu vs Quartile FAQ
What is the difference between SpyFu and Quartile?
SpyFu: Competitor research for organic keywords and Google Ads. Quartile: AI-driven retail media and ad optimization with full-service support. Both are marketing tools.
Is SpyFu or Quartile cheaper?
SpyFu starts at $39/mo and Quartile starts at See pricing page. Check both pricing pages for current plans.
Do SpyFu and Quartile have free plans?
SpyFu: Yes. Quartile: No.
Who makes SpyFu?
SpyFu is made by SpyFu, based in United States.
Who makes Quartile?
Quartile is made by Quartile.
Which should I choose, SpyFu or Quartile?
Choose SpyFu if you value deep historical ad data and low cost for unlimited searches. Choose Quartile if you value covers most retail and search ad channels and software plus human strategists.