kitio.aiSprout Social vs Ocoya
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ocoya has the lower starting price: about $29 a month, against $99 for Sprout Social.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- AI copywriting
- Design studio
- Video generation
- Social scheduler
- MCP server
| Feature | Sprout Social | Ocoya |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | AI social content creation, design and scheduling for teams |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | $29/mo |
| Free plan | No, 30-day trial | No, 7-day trial |
| Made by | Sprout Social | Ocoya |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Ocoya has the lower starting price: about $29 a month, against $99 for Sprout Social.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
3 plans
Starter
$29/mo
- 1 user
- 5 social profiles
- 300 AI credits/mo
Team
$79/mo
- 5 users
- 20 social profiles
- 1,500 AI credits/mo
Agency
$199/mo
- 20 users
- 100 social profiles
- 5,000 AI credits/mo
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
Ocoya
- Creation and scheduling in one tool
- Includes several users
- Ecommerce integrations
- Shared credits run out
- Profile caps on Starter
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose Ocoya if you want:
- Creation and scheduling in one tool
- Includes several users
- Ecommerce integrations
Watch out: shared credits run out.
Sprout Social vs Ocoya FAQ
What is the difference between Sprout Social and Ocoya?
Sprout Social: Social media management, listening and AI-assisted engagement. Ocoya: AI social content creation, design and scheduling for teams. Both are marketing tools.
Is Sprout Social or Ocoya cheaper?
Ocoya has the lower starting price: about $29 a month, against $99 for Sprout Social.
Do Sprout Social and Ocoya have free plans?
Sprout Social: No, 30-day trial. Ocoya: No, 7-day trial.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes Ocoya?
Ocoya is made by Ocoya.
Which should I choose, Sprout Social or Ocoya?
Choose Sprout Social if you value excellent reporting and polished interface. Choose Ocoya if you value creation and scheduling in one tool and includes several users.