Sift vs Primer
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Sift starts at See pricing page and Primer starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real-time risk scoring
- Payment fraud protection
- Account takeover defense
- Fake account detection
- Automated decision workflows
- AI agents for fraud teams
- Natural-language document search
- Entity and claim extraction
- Source-traceable summaries
- Timelines, maps and network graphs
- Primer API
| Feature | Sift | Primer |
|---|---|---|
| Best for | Machine-learning fraud prevention for payments and user accounts | AI analysis software for defense and intelligence teams |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Sift | Primer |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Sift starts at See pricing page and Primer starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sift
- Covers payments, logins and sign-ups
- Network data from many businesses
- Documented score API
- Expert services available
- No public pricing
- Demo required before buying
- Needs engineering work to send events
Primer
- Claims trace back to source documents
- Deploys in the customer's environment
- Handles very large document sets
- Built for government buyers, not individuals
- No public pricing
- Access only through a sales demo
Which one should you choose?
Choose Sift if you want:
- Covers payments, logins and sign-ups
- Network data from many businesses
- Documented score API
Watch out: no public pricing.
Choose Primer if you want:
- Claims trace back to source documents
- Deploys in the customer's environment
- Handles very large document sets
Watch out: built for government buyers, not individuals.
Sift vs Primer FAQ
What is the difference between Sift and Primer?
Sift: Machine-learning fraud prevention for payments and user accounts. Primer: AI analysis software for defense and intelligence teams. Both are legal, finance & hr tools.
Is Sift or Primer cheaper?
Sift starts at See pricing page and Primer starts at See pricing page. Check both pricing pages for current plans.
Do Sift and Primer have free plans?
Sift: No. Primer: No.
Who makes Sift?
Sift is made by Sift, based in United States.
Who makes Primer?
Primer is made by Primer, based in United States.
Which should I choose, Sift or Primer?
Choose Sift if you value covers payments, logins and sign-ups and network data from many businesses. Choose Primer if you value claims trace back to source documents and deploys in the customer's environment.