kitio.aiSift vs Gu1
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Sift starts at See pricing page and Gu1 starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Real-time risk scoring
- Payment fraud protection
- Account takeover defense
- Fake account detection
- Automated decision workflows
- AI agents for fraud teams
- Identity verification agent
- Sanctions screening
- Risk scoring
- Pattern detection
- Decision engine
- Audit trail
| Feature | Sift | Gu1 |
|---|---|---|
| Best for | Machine-learning fraud prevention for payments and user accounts | AI agent infrastructure for compliance and fraud prevention |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Sift | Gu1 |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Sift starts at See pricing page and Gu1 starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sift
- Covers payments, logins and sign-ups
- Network data from many businesses
- Documented score API
- Expert services available
- No public pricing
- Demo required before buying
- Needs engineering work to send events
Gu1
- Every decision is logged for audits
- API documentation available
- Built for regulated institutions
- No public pricing
- Demo required to start
- Aimed at financial institutions only
Which one should you choose?
Choose Sift if you want:
- Covers payments, logins and sign-ups
- Network data from many businesses
- Documented score API
Watch out: no public pricing.
Choose Gu1 if you want:
- Every decision is logged for audits
- API documentation available
- Built for regulated institutions
Watch out: no public pricing.
Sift vs Gu1 FAQ
What is the difference between Sift and Gu1?
Sift: Machine-learning fraud prevention for payments and user accounts. Gu1: AI agent infrastructure for compliance and fraud prevention. Both are legal, finance & hr tools.
Is Sift or Gu1 cheaper?
Sift starts at See pricing page and Gu1 starts at See pricing page. Check both pricing pages for current plans.
Do Sift and Gu1 have free plans?
Sift: No. Gu1: No.
Who makes Sift?
Sift is made by Sift, based in United States.
Who makes Gu1?
Gu1 is made by Gu1.
Which should I choose, Sift or Gu1?
Choose Sift if you value covers payments, logins and sign-ups and network data from many businesses. Choose Gu1 if you value every decision is logged for audits and api documentation available.