kitio.aiShopify Sidekick vs Whatmore
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Whatmore has the lower starting price: about $29 a month, against $39 for Shopify Sidekick.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Store data questions
- Product description writing
- Flow automation builder
- Reports and analytics
- Custom app generation
- Shoppable video
- Auto product tagging
- AI Studio visuals
- A/B testing
- Email campaigns
- In-app video feed
| Feature | Shopify Sidekick | Whatmore |
|---|---|---|
| Best for | AI commerce assistant built into the Shopify admin | Shoppable video and AI product visuals for online stores |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Freemium |
| Starting price | $39/mo | $29/mo |
| Free plan | No, 3-day trial | Yes |
| Made by | Shopify | Whatmore |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Whatmore has the lower starting price: about $29 a month, against $39 for Shopify Sidekick.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Basic
$39/mo
- Sidekick AI assistant included
- For solo entrepreneurs
- 2% 3rd-party payment fee
Grow
$105/mo
- Everything in Basic
- Up to 5 staff accounts
- 1% 3rd-party payment fee
Advanced
$399/mo
- Everything in Grow
- Up to 15 staff accounts
- Live 3rd-party shipping rates
Plus
From $2,300/mo
- Unlimited staff accounts
- Fully customizable checkout
- 0.2% 3rd-party payment fee
5 plans
Free
Free
- AI Studio only
- 10 credits a month
- Image creation and editing
Starter
$29/mo
- Up to 100 videos
- Daily social sync
- 10 collection pages
Growth
$79/mo
- Up to 300 videos
- Unlimited collection pages
- 15,000 video clicks
Scale
$149/mo
- Up to 1,000 videos
- A/B testing and Auto Pilot
- 40,000 video clicks
Premium
$249/mo
- Up to 2,000 videos
- Email campaigns
- Geo-based personalization
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shopify Sidekick
- Included with Shopify plans
- Uses live store data
- Reviews changes before applying
- Only works for Shopify stores
- Complex tasks still need apps
- Answers can be generic
Whatmore
- Auto-tags products in imported videos
- Holdout tests to measure lift
- Free plan for AI Studio visuals
- Video plans are tied to click volume
- Best suited to Shopify stores
- Several products make pricing complex
Which one should you choose?
Choose Shopify Sidekick if you want:
- Included with Shopify plans
- Uses live store data
- Reviews changes before applying
Watch out: only works for shopify stores.
Choose Whatmore if you want:
- Auto-tags products in imported videos
- Holdout tests to measure lift
- Free plan for AI Studio visuals
Watch out: video plans are tied to click volume.
Shopify Sidekick vs Whatmore FAQ
What is the difference between Shopify Sidekick and Whatmore?
Shopify Sidekick: AI commerce assistant built into the Shopify admin. Whatmore: Shoppable video and AI product visuals for online stores. Both are legal, finance & hr tools.
Is Shopify Sidekick or Whatmore cheaper?
Whatmore has the lower starting price: about $29 a month, against $39 for Shopify Sidekick.
Do Shopify Sidekick and Whatmore have free plans?
Shopify Sidekick: No, 3-day trial. Whatmore: Yes.
Who makes Shopify Sidekick?
Shopify Sidekick is made by Shopify, based in Canada.
Who makes Whatmore?
Whatmore is made by Whatmore.
Which should I choose, Shopify Sidekick or Whatmore?
Choose Shopify Sidekick if you value included with shopify plans and uses live store data. Choose Whatmore if you value auto-tags products in imported videos and holdout tests to measure lift.