kitio.aiNosto vs Whatmore
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Nosto starts at See pricing page and Whatmore starts at $29/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Personalised recommendations
- AI site search
- Category merchandising
- A/B testing
- UGC galleries
- Shoppable video
- Auto product tagging
- AI Studio visuals
- A/B testing
- Email campaigns
- In-app video feed
| Feature | Nosto | Whatmore |
|---|---|---|
| Best for | AI commerce experience platform for search, recommendations and merchandising | Shoppable video and AI product visuals for online stores |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $29/mo |
| Free plan | No | Yes |
| Made by | Nosto | Whatmore |
| Based in | Finland | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Both offer: A/B testing.
Pricing compared
Nosto starts at See pricing page and Whatmore starts at $29/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- AI Studio only
- 10 credits a month
- Image creation and editing
Starter
$29/mo
- Up to 100 videos
- Daily social sync
- 10 collection pages
Growth
$79/mo
- Up to 300 videos
- Unlimited collection pages
- 15,000 video clicks
Scale
$149/mo
- Up to 1,000 videos
- A/B testing and Auto Pilot
- 40,000 video clicks
Premium
$249/mo
- Up to 2,000 videos
- Email campaigns
- Geo-based personalization
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Nosto
- Many personalisation tools in one
- Works with major platforms
- Merchandiser-friendly controls
- Pricing not public
- Needs traffic to learn well
- Can overlap with other apps
Whatmore
- Auto-tags products in imported videos
- Holdout tests to measure lift
- Free plan for AI Studio visuals
- Video plans are tied to click volume
- Best suited to Shopify stores
- Several products make pricing complex
Which one should you choose?
Choose Nosto if you want:
- Many personalisation tools in one
- Works with major platforms
- Merchandiser-friendly controls
Watch out: pricing not public.
Choose Whatmore if you want:
- Auto-tags products in imported videos
- Holdout tests to measure lift
- Free plan for AI Studio visuals
Watch out: video plans are tied to click volume.
Nosto vs Whatmore FAQ
What is the difference between Nosto and Whatmore?
Nosto: AI commerce experience platform for search, recommendations and merchandising. Whatmore: Shoppable video and AI product visuals for online stores. Both are legal, finance & hr tools.
Is Nosto or Whatmore cheaper?
Nosto starts at See pricing page and Whatmore starts at $29/mo. Check both pricing pages for current plans.
Do Nosto and Whatmore have free plans?
Nosto: No. Whatmore: Yes.
Who makes Nosto?
Nosto is made by Nosto, based in Finland.
Who makes Whatmore?
Whatmore is made by Whatmore.
Which should I choose, Nosto or Whatmore?
Choose Nosto if you value many personalisation tools in one and works with major platforms. Choose Whatmore if you value auto-tags products in imported videos and holdout tests to measure lift.