Shopify Logo Maker vs Fontjoy
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shopify Logo Maker starts at Free and Fontjoy starts at Free. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Logo from a brand name
- Editable generated designs
- High-resolution download
- Business name generator link
- One-click font pairings
- Lock and regenerate
- Editable preview text
- Manual font selection
| Feature | Shopify Logo Maker | Fontjoy |
|---|---|---|
| Best for | Free AI logo generator from Shopify, formerly called Hatchful | Free font pairing generator powered by a neural network |
| Category | Design | Design |
| Pricing model | Free | Free |
| Starting price | Free | Free |
| Free plan | Yes, fully free | Yes, fully free |
| Made by | Shopify | Jack Qiao |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Shopify Logo Maker starts at Free and Fontjoy starts at Free. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shopify Logo Maker
- Completely free to use
- No design skills needed
- Backed by a large, stable company
- Fewer editing controls than design suites
- Designs can look similar between brands
- Page pushes you toward a Shopify store
Fontjoy
- Completely free
- No account needed
- Quick way to explore pairings
- Limited to the fonts it indexes
- No export of style guides
- Not updated with new features often
Which one should you choose?
Choose Shopify Logo Maker if you want:
- Completely free to use
- No design skills needed
- Backed by a large, stable company
Watch out: fewer editing controls than design suites.
Choose Fontjoy if you want:
- Completely free
- No account needed
- Quick way to explore pairings
Watch out: limited to the fonts it indexes.
Shopify Logo Maker vs Fontjoy FAQ
What is the difference between Shopify Logo Maker and Fontjoy?
Shopify Logo Maker: Free AI logo generator from Shopify, formerly called Hatchful. Fontjoy: Free font pairing generator powered by a neural network. Both are design tools.
Is Shopify Logo Maker or Fontjoy cheaper?
Shopify Logo Maker starts at Free and Fontjoy starts at Free. Check both pricing pages for current plans.
Do Shopify Logo Maker and Fontjoy have free plans?
Shopify Logo Maker: Yes, fully free. Fontjoy: Yes, fully free.
Who makes Shopify Logo Maker?
Shopify Logo Maker is made by Shopify, based in Canada.
Who makes Fontjoy?
Fontjoy is made by Jack Qiao.
Which should I choose, Shopify Logo Maker or Fontjoy?
Choose Shopify Logo Maker if you value completely free to use and no design skills needed. Choose Fontjoy if you value completely free and no account needed.