Shopify Logo Maker vs AutoDraw
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shopify Logo Maker starts at Free and AutoDraw starts at Free. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Logo from a brand name
- Editable generated designs
- High-resolution download
- Business name generator link
- Sketch recognition
- Artist-made drawing suggestions
- Browser-based canvas
| Feature | Shopify Logo Maker | AutoDraw |
|---|---|---|
| Best for | Free AI logo generator from Shopify, formerly called Hatchful | Sketch a rough shape and pick a polished drawing to replace it |
| Category | Design | Design |
| Pricing model | Free | Free |
| Starting price | Free | Free |
| Free plan | Yes, fully free | Yes, fully free |
| Made by | Shopify | Google Creative Lab |
| Based in | Canada | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Shopify Logo Maker starts at Free and AutoDraw starts at Free. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Shopify Logo Maker
- Completely free to use
- No design skills needed
- Backed by a large, stable company
- Fewer editing controls than design suites
- Designs can look similar between brands
- Page pushes you toward a Shopify store
AutoDraw
- Free to use in the browser
- Turns rough sketches into clean icons
- No drawing skill needed
- Limited to a fixed library of drawings
- Few editing and export options listed
- Little information about the project
Which one should you choose?
Choose Shopify Logo Maker if you want:
- Completely free to use
- No design skills needed
- Backed by a large, stable company
Watch out: fewer editing controls than design suites.
Choose AutoDraw if you want:
- Free to use in the browser
- Turns rough sketches into clean icons
- No drawing skill needed
Watch out: limited to a fixed library of drawings.
Shopify Logo Maker vs AutoDraw FAQ
What is the difference between Shopify Logo Maker and AutoDraw?
Shopify Logo Maker: Free AI logo generator from Shopify, formerly called Hatchful. AutoDraw: Sketch a rough shape and pick a polished drawing to replace it. Both are design tools.
Is Shopify Logo Maker or AutoDraw cheaper?
Shopify Logo Maker starts at Free and AutoDraw starts at Free. Check both pricing pages for current plans.
Do Shopify Logo Maker and AutoDraw have free plans?
Shopify Logo Maker: Yes, fully free. AutoDraw: Yes, fully free.
Who makes Shopify Logo Maker?
Shopify Logo Maker is made by Shopify, based in Canada.
Who makes AutoDraw?
AutoDraw is made by Google Creative Lab, based in United States.
Which should I choose, Shopify Logo Maker or AutoDraw?
Choose Shopify Logo Maker if you value completely free to use and no design skills needed. Choose AutoDraw if you value free to use in the browser and turns rough sketches into clean icons.