kitio.aiGRIN vs Fullpath
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. GRIN starts at $200/mo and Fullpath starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Creator CRM
- Gia AI teammate
- Product seeding
- Affiliate links
- Creator payments
- Dealership CDP
- Lead Handling Agent
- Omni AI Agent
- VIN-specific ad campaigns
- Email and SMS campaigns
| Feature | GRIN | Fullpath |
|---|---|---|
| Best for | Creator marketing platform with the Gia AI teammate | Customer data and AI agents for car dealership marketing |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $200/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Grin Technologies | Fullpath |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
GRIN starts at $200/mo and Fullpath starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 20% fee on wallet deposits
- 2 live campaigns
- Search 1,200 creators a month
Starter
$200/mo
- 10% fee on wallet deposits
- Unlimited live campaigns
- 100 gifts a month
- Search 12,000 creators a month
Growth
$500/mo
- 7% fee on wallet deposits
- Multiple brands
- 300 gifts a month
- Search 36,000 creators a month
Scale
$1500/mo
- 5% fee on wallet deposits
- 1,000 gifts a month
- Search 120,000 creators a month
Enterprise
Custom
- Custom management fee
- Large creator budgets
- Talk to sales
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
GRIN
- Full creator workflow in one place
- Now offers monthly plans
- Free affiliate option
- Paid plans are costly
- Best suited to Shopify brands
Fullpath
- Built specifically for dealerships
- AI agents act on unified data
- Covers ads, email, SMS and web
- No public pricing
- Only useful for auto dealers
- Ownership change may affect the roadmap
Which one should you choose?
Choose GRIN if you want:
- Full creator workflow in one place
- Now offers monthly plans
- Free affiliate option
Watch out: paid plans are costly.
Choose Fullpath if you want:
- Built specifically for dealerships
- AI agents act on unified data
- Covers ads, email, SMS and web
Watch out: no public pricing.
GRIN vs Fullpath FAQ
What is the difference between GRIN and Fullpath?
GRIN: Creator marketing platform with the Gia AI teammate. Fullpath: Customer data and AI agents for car dealership marketing. Both are marketing tools.
Is GRIN or Fullpath cheaper?
GRIN starts at $200/mo and Fullpath starts at See pricing page. Check both pricing pages for current plans.
Do GRIN and Fullpath have free plans?
GRIN: Yes. Fullpath: No.
Who makes GRIN?
GRIN is made by Grin Technologies, based in United States.
Who makes Fullpath?
Fullpath is made by Fullpath.
Which should I choose, GRIN or Fullpath?
Choose GRIN if you value full creator workflow in one place and now offers monthly plans. Choose Fullpath if you value built specifically for dealerships and ai agents act on unified data.