kitio.aiSalesforce Marketing Cloud vs Blueshift
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Salesforce Marketing Cloud starts at See pricing page and Blueshift starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Cross-channel journeys
- Email and mobile messaging
- Agentforce marketing agents
- Audience segmentation
- Personalization
- CRM data integration
- Customer data platform
- Cross-channel journeys
- Predictive AI scores
- AI agents and assistants
- Email, SMS, push and WhatsApp
- Audience segmentation
| Feature | Salesforce Marketing Cloud | Blueshift |
|---|---|---|
| Best for | Salesforce's marketing suite with Agentforce AI and customer data | AI customer engagement platform for B2C cross-channel marketing |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Salesforce | Blueshift Labs |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Cross-channel journeys, Audience segmentation.
Pricing compared
Salesforce Marketing Cloud starts at See pricing page and Blueshift starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Starter
From $1,250/mo billed annually
- CDP and Customer AI
- Omnichannel campaigns
- Email support, 24-hour SLA
Growth
Contact sales
- Everything in Starter
- Priority chat support
Enterprise
Contact sales
- 24/7 phone and chat
- Dedicated success manager
- Quarterly strategy reviews
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Salesforce Marketing Cloud
- Deep link with Salesforce CRM data
- Covers many channels in one suite
- AI agents built into the platform
- Expensive and quote-based
- Complex setup, often needs partners
- Best value only inside the Salesforce stack
Blueshift
- CDP and messaging in one platform
- Predictive AI built in
- Many channels including WhatsApp
- Plans start at $1,250 a month
- Annual commitment required
- Too large for small businesses
Which one should you choose?
Choose Salesforce Marketing Cloud if you want:
- Deep link with Salesforce CRM data
- Covers many channels in one suite
- AI agents built into the platform
Watch out: expensive and quote-based.
Choose Blueshift if you want:
- CDP and messaging in one platform
- Predictive AI built in
- Many channels including WhatsApp
Watch out: plans start at $1,250 a month.
Salesforce Marketing Cloud vs Blueshift FAQ
What is the difference between Salesforce Marketing Cloud and Blueshift?
Salesforce Marketing Cloud: Salesforce's marketing suite with Agentforce AI and customer data. Blueshift: AI customer engagement platform for B2C cross-channel marketing. Both are marketing tools.
Is Salesforce Marketing Cloud or Blueshift cheaper?
Salesforce Marketing Cloud starts at See pricing page and Blueshift starts at See pricing page. Check both pricing pages for current plans.
Do Salesforce Marketing Cloud and Blueshift have free plans?
Salesforce Marketing Cloud: No. Blueshift: No.
Who makes Salesforce Marketing Cloud?
Salesforce Marketing Cloud is made by Salesforce, based in United States.
Who makes Blueshift?
Blueshift is made by Blueshift Labs, based in United States.
Which should I choose, Salesforce Marketing Cloud or Blueshift?
Choose Salesforce Marketing Cloud if you value deep link with salesforce crm data and covers many channels in one suite. Choose Blueshift if you value cdp and messaging in one platform and predictive ai built in.